Nowadays, digital marketing is becoming increasingly focused on visual and dynamic ad formats. Microsoft Advertising offers several options for advertisers who want to reach their target audience through Display Ads and Video Ads. Although the Microsoft Audience Network is primarily known for its search network advertising services, such as Bing, the platform has expanded
The winter shopping season is slowly getting into full swing. Given the demands of the holiday season, leveraging Performance Max campaigns may be crucial for you. We’ve mentioned Microsoft PMax several times on our blog. These campaigns utilize Microsoft’s cutting-edge artificial intelligence to support achieving better results.
The winter season is currently the most trending topic in the e-commerce world. We have already covered this topic on our blog several times. For instance, in the article Preparing for the Winter Season, we shared some tips on how to achieve maximum results during the Cyber 5 season. We also took a closer
Performance Max campaigns in Google Ads give you the ability to promote products or services across the entire Google network through a simple, easy-to-manage campaign. Today, we're going to take a look together at the benefits of Performance Max campaigns created with BlueWinston. What are Google Performance Max campaigns?
Nowadays, e-commerce is becoming increasingly popular. Today, we'll take a look together at the Benelux, a region of Western Europe. It consists of Belgium, the Netherlands and Luxembourg. Nearly 30 million people live in the Benelux region, and the official languages are Dutch and French. Most of the population lives in the Netherlands. What
There are countless platforms in digital marketing that can help increase your brand's visibility and reach new audiences. Microsoft Advertising is Microsoft's online advertising platform that allows advertisers to place ads on search engines like Bing, Yahoo and AOL, as well as on various partner websites. Although Microsoft Ads is a powerful tool,
Performance Max campaigns (PMAX) are a type of campaign in Google Ads that utilize automation and machine learning to maximize ad performance. In today's article, we will take a closer look at PMAX bidding strategies. We will also focus on when to use Performance Max campaigns for maximum conversions and maximum conversion value.
In today's digital world, promoting your business through online advertising is a must. The Microsoft Ads advertising platform is a great opportunity for you as an advertiser. It offers a wide range of tools and options to effectively target your goal. If you want to save money while using Microsoft Ads, free vouchers worth
Right now the Microsoft Advertising ecosystem has over 1,500 publishers. Windows PC operating system is 73% of the market and that starts 1 billion users. They have growing and robust premium video and CTV network partners like Netflix, MAXS, and Roku, and are redefining retail media and
In today's article, we'll discuss how to calculate Break Even ROAS (Return On Ad Spend) - also known as Critical ROAS. This indicator helps determine the return on advertising spend needed to cover all costs and begin generating profit. It's an important task for every e-commerce or digital marketing team. Let's see how ROAS works,
