About Štefan Chochlac

CEO at BlueWinston. I work in the ecommerce business for more than 6 years and I aspire to be always up-to-date with everything. I work very hard to push our team forward and achieve every set goal.

How to create One Word Product-Group KWs for some cases?

In some cases there is big need / demand to have one word keywords. Like for example in product category "Medicaments". We can have product names like: Zentiva Celaskon 250mg Zentiva Celaskon 500mg red orange Zentiva Celaskon 500mg lemon etc... With standard Truncation settings we can get keyword generated by truncating till chosen tag <manufacturer>

BlueWinston’s Affiliate -> get +8 EUR / mo. per each account

We proudly present long awaited BlueWinston's Affiliate program! Are you an online marketing agency, freelancer, webdevelopment or webhosting company and you want to offer BlueWinston to your customers? Join our affiliate program and share our money and fame. BlueWinston is awesome. I wanna join! How does the affiliate program work?

Add Sitelinks & Callouts to your Ad patterns

Many customers wanted solution how to add Ad extensions to their ad patterns during campaign creation process in BlueWinston.com. We proudly present first phase of Ad extensions feature => Sitelinks & Callouts. In next phase there will be also unique price ad extensions and other enhanced features for your ad patterns.

How Product – Group ads are working for fashion stores?

Our client sell products from segment: fashion (clothing = shirts). It very difficult to create fully automatic product - group ads for this kind of segment because product names contain also size variants and really non name brands. Therefore we used our unique Truncating method to find and get product-group long-tail keywords. Explanation

Introduction to Product Group campaigns for Google Search

People do not always know the exact product name! They just know only part (Product-Group name). BlueWinston will automatically find these unique Groups within your e-shop. Clicking on ad, your customers will go straight to fulltext search results, where they can choose the right product model & type. With this feature you can get

How to implement and set up DSA feeds in Google Ads

Product search ads are very popular these days. BlueWinston.com is a web service & automatic product ads tool which primarily enables creation and easy administration of product and group oriented campaigns using Google AdWords services in order to create text search ads and keywords for the products from XML feed in your online shop (e-shop). BlueWinston

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