About Štefan Chochlac

CEO at BlueWinston. I work in the ecommerce business for more than 6 years and I aspire to be always up-to-date with everything. I work very hard to push our team forward and achieve every set goal.

Why the system does not generate any product keyword?

Probably the thing is that the client has more than one product with identical names in the XML product data feed. This happens when, for example meats products from the segment of clothes, shoes, etc., which are different color whether size variants as we can see on example below where are some gloves with 3

FIX: mixed urls in url tags of products in AdWords

Because of increasing number of our customers, there is also growth in "bugs". Mostly on the customer's side. We want to continue with developing and creating the best tool for creating product ads in Google AdWords, therefore our main focus is to decrease the time which our customer needs to spend with creating XML

How Truncating works for Product names?

What does truncating for product names mean? Try to imagine that we have a product called: ELECTROLUX EJ 11800 AW stand alone fridge with freezer Normally, you would get a very bad and unsuitable keyword with low search volume. The only solution would be to clear your product name and hide manually "stand-alone fridge with

Per-Partes method for gradually enabling long-tail keywords

Per-Partes is for gradually enabling keywords inside your AdGroups. This feature secures that keywords with the highest number of words inside will be turn on at first. Next every 4 hours will BlueWinston get informations about these words from AdWords and control if they are eligible or not. If they have low search volume,

30 days of Managing & Pilot Product Campaigns for Free!

Winston bros Ltd. is probably the only one PPC agency in the world which developed unique tool for Product Performance advertising in Google AdWords and also give it to the whole world and to e-shops and all other PPC agencies for using and creating unique product long-tail keywords to get almost 100% eligible Product ads.

How to bulk remove words from keywords before some TAG

It's very often that your products and their product names have some unnecessary / unwanted descriptive words at the beginning. Until now, there was only solution how to delete some words from created keywords just via functionality called "Words to remove", but the process was really complicated and you have to know what exactly words

How to deal with Text ads disapproval reasons?

It's very often that your text ads are disapproved because of some reasons like symbols, trademark policy, or something else... When you create new product campaign via BlueWinston - it is automatically uploaded withing few minutes right into your AdWords account. Thanks to API connection between BlueWinston vs. AdWords, we are getting news about bad

Unique Keywords permutations for [exact match types]

It's finally here! Unique solution how to just use exact unique keywords match types within your product-group campaigns created via BlueWinston.com. Product-Group campaigns are focusing on product groups. They are bringing customers/visitors right to the full-text search results page within the eshop. Previously, we had to use broad modifier or exact match type KW1 example

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