If you use Google Ads, you may have come across several strategies that Google offers for your ads. One of them is Enhanced CPC. If you're not careful, this strategy allows you to overdraw your daily credit in just a few clicks. In addition, according to the information, this strategy should be removed in
Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in
The current situation in the world is quite complicated, especially for small and medium-sized businesses. After the closure of physical stores, the digital stores (e-shops) has become a lifeline for retailers. People are increasingly buying online, whether they are toys, appliances, or household items. While this is an opportunity for businesses to reconnect with
The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340 million (approximately € 304 million).
Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies
After you are done with creating your feed, it's time to upload it. If you are uploading your items for the first time, keep in mind that it may take up to 3 business days to be reviewed. Upload options If you are starting with Merchant Center for the first time, a manual upload is a