Marek

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So far Marek has created 84 blog entries.

Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

Advertise on Google Shopping tab for free? You can do that now!

The current situation in the world is quite complicated, especially for small and medium-sized businesses. After the closure of physical stores, the digital stores (e-shops) has become a lifeline for retailers. People are increasingly buying online, whether they are toys, appliances, or household items. While this is an opportunity for businesses to reconnect with

Google will donate 304mil. € to sellers in the form of a Google Ads credit

The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340 million (approximately € 304 million).

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies

Google Merchant: How to apply your product data feed

To upload your products to Google Merchant Center, you must first create a feed to upload your data. This step is required for each new feed. Once you have created it, you do not need to register it again, just update it.  Primary feeds Your primary feed is a data source used by Merchant Center

Google Merchant: Supported file formats

Product feeds you want to upload to your Merchant Center must be supported. In this article, we will show you which of them are supported and what are they. Text (spreadsheet) This format is relatively simple. The headers include attribute names separated by tabs. The next line contains the corresponding values that appear under the

Google Merchant: Build your product data

Once you're done creating and setting up your Merchant account, it's time to create and upload your product data.  Primary and supplemental feeds Before you start reading this, you should visit our previous blog. A feed is a file that contains all the information about the products you sell. Attributes that allow customers to search for your

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