About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

Changes for bidding strategies – maximize conversions and maximize value of conversions

Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part

Why should you link your client’s Google Ads account to Search Console?

Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are

Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR

The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve

Pneumatiky-brno.cz | How to create product campaigns for a specific location?

Pneumatiky-brno.cz is an e-shop that deals with car tires and batteries in the Czech Republic. This e-shop serves the company only as a secondary sales platform. As far as profits are concerned the most significant thing for the company is the service and replacement of tires in the spring and autumn seasons.

Margin oriented Google Scripts for Product Text and Smart Shopping Ads

As part of the new update to BlueWinston, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Script for excluding poorly performing keywords, based on a margin from the total value of conversions BlueWinston works with a new variable! It is used in scripts and

Removing Low Search Volume Keywords from Google Ads campaigns

We are constantly improving our BlueCinston PPC tool with new functions and options. In this new article, you can read about the new features we added in Update 1.77.25. 1. Removing Low search volume keywords We bring you a new feature that works on all campaigns in your entire BlueWinston account. When

Google Shopping Bidding Strategies: The Ultimate 2020 Guide!

Despite Google Shopping being user-friendly and providing lots of tools to help you out, some of the concepts can be harder to grasp. For instance, how to automate your bids to change when you’re not online. How important is the location of bidding? What’s important to keep in mind while choosing a bidding strategy?

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