Martin Jančo

About Martin Jančo

Account manager at BlueWinston & CCS Shopping in EU (I'm the guy responsible for the most effective PPC tool to create product text and Smart Shopping campaigns for Google Search)

How to set up and use DSA Page feeds in Google Ads

What are DSA Page feeds? DSA Page feeds are used for Google DSA campaigns. DSA campaigns are based on the content on your web and using Page feeds you can choose specific URLs as landing pages. It gives you an advantage to choose only some URLs, for example for your best sellers. DSA Page feed

Main labels used in BlueWinston campaigns

BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType

Special characters – create keywords with or without diacritic marks

We have added brand new feature - from now on you can create keywords with or without special characters (diacritics). You can also choose to create both. Here you can see how are created keywords with special characters (with diacritics) And here you can see how are created the same keywords but without

New feature: Truncate up to the first product group occurrence (the longest one)

We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too short keywords = redundant work

Set up or reset Default max CPC after bidding strategy change

We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC. From 16th May there is no pop-up in part Campaign setttings. You have a new option - to reset Default maxCPC or set up

Quick guide to Google Analytics #BONUS – Set dashboards accordingly to your needs

We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the most out of Google Analytics,

BlueWinston has reduced CoS of Google campaigns for heating, cooling, bathrooms by -30% – PVM system

BlueWinston has helped to spread the advertising for PVMsystem.sk and to make it more efficient. Of the original ca. 20%, CoS has been reduced by 30% to about 13%, mainly thanks to automation of product campaigns and dynamic remarketing. BlueWinston campaigns are bringing 42% of visits of all Google Ads campaigns. Cost of Sales

Quick guide to Google Analytics #5 – Do you earn money from the visits?

Visitors of your e-shop are not the main benchmark of your business success. Your web can be visited by thousands of people daily, but if they do not buy anything, you will not benefit. Learn how to measure the effectivity of these visits! In our last blog from the quick guide to Google Analytics, we

Quick guide to Google Analytics #4 – Get to know the behavior of your visitors

New visit on your page does not have to mean immediate success. You can have many visits, but if your visitors are not purchasing, they do not bring any added value to your business. Before moving to purchases themselves, read more about what influences the behavior of the visitors on your website. In this, already

Quick guide to Google Analytics #3 – How do you acquire new customers?

Promotion is inherently interconnected with running an online business. But do you know, whether it helps you to acquire new customers? If you run an e-shop and don´t know the answer to this question, you should immediately change it. You can significantly affect your business and save money. In our third blog of Google Analytics

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