Simona Pavelkova

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So far Simona Pavelkova has created 27 blog entries.

Orange: How we helped to decrease 30% in CPA amongst device sales

Orange Slovensko is the biggest telecommunication provider in Slovakia. They provide not only voice services but also mobile devices in a big competitive segment.  What had to be solved? Agency Zaraguza took over client's Google Ads account from another agency and they discovered a lot of work to be done and automated. The products in e-shop

Black Friday in BlueWiston – Buy One Get One Free

Black Friday, in BlueWinston known also as Blue Friday, did not miss us either. Better said, missed you. We have prepared an awesome occasion for all of you.  1. Prolong your subscription for one month and get 30 days for free 2. Prolong your subscription for three months and get 90 days for free

Create a Google Ads account – Get started with Google Ads

Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear guide

Expand your Smart Shopping campaigns to other countries

Until now, you could only promote your products at home and abroad at the same time using standard Shopping campaigns. Since November, this possibility has also expanded to Smart Shopping campaigns. What does this mean in practice? You'll be able to advertise your products in multiple countries that share the same language and you have

Why you should create Smart Shopping campaigns via BlueWinston.com?

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your Google Ads account where you

Smart Bidding Strategies in Google Ads

Today, automation is an essential and inevitable part of our daily business. Google is constantly improving its services by automating the processes so you can advertise your products more efficiently. For example, Smart Campaigns or Smart Bidding in Google Ads. In previous blogs, we have observed the first area. Now we will have a closer

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