About Simona Pavelkova

Account Manager and aspiring PPC specialist at BlueWinston. I like to learn about newest information about ecommerce business and Google Ads.

Why you should create Smart Shopping campaigns via BlueWinston.com?

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your Google Ads account where you

Smart Shopping campaigns: Automate advertising

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of these ads. We've prepared a

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status of the Google Ads Certified

Site Search Based Campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from search queries in your e-shop

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston from inner perspective. Interview with

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain a certified partnership. Let’s talk about what it actually is, why you should have it and what are the benefits

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors, and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer, we can find paintings from

Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

About the client Ferex.sk is a fast-growing eshop selling a wide range of products including garden and workshop tools and machinery, garden tool houses, garbage containers and trash bins, pergolas, carports, greenhouses, street furniture and much more. ROI Average cost per click Problem solved thanks to product ads automation PPC tool The

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with a focus on high-quality audio.

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