Silvia Sýkorová

About Silvia Sýkorová

Account Manager and Content Creator at BlueWinston. I take an interest in online marketing, design, SEO and websites.

Google Product Ads: The perfect guide to understand what’s their purpose and how they can benefit your business

What are Google product ads and why are they so important? Product ads are crucial for advertisers with E-shops. Their sole purpose is to make your products visible for potential customers all over the Internet. Whether you are a small business or an e-Shop with hundreds of products, Google ads can boost up the traffic

Google shopping ads vs. text ads: How do they differ and how to use them to your advantage

Google shopping is the most popular ad type nowadays. They cover about 76.4% of all retail search in the US. Most eShops are keen on advertising their products on the most popular platform. While starting out, it’s only natural to look at the budgeting of your campaigns and how effective they are in driving traffic

What is product feed management?

The key to having successful ads is to show important information to the right audience. Google draws information from the product feed you’ve created while generating Shopping Ads. This feed contains information about every product displayed to the potential customers. The organization and structure of your product feed plays a vital role in getting the

What are Unique Product Identifiers and what is their purpose?

Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps

What is product feed management?

The key to successful ads is showing necessary information to the right audience. When creating Shopping Ads, Google draws these information from a product feed that you create. This feed contains everything about your products that should be displayed to the potential customers in an ad. The form and organization of this feed really matters

Optimization Score: What does it mean for your ads and how high should it be

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote

Plugin: Google Shopping and Search Ads in Shopify

With just a few clicks you can get your Shopify products closer to people who might be interested in them. With BlueWinston, you can increase their marketability while avoiding the time-consuming lengthy and lengthy process of creation of product ads that can be created with just one click. What does BlueWinston offer?

Create product text ads in Magento with just one click

Bring your products from Magento eCommerce CMS even closer to your potential customers, increase their marketability, and save time spent on product ad creation. With BlueWinston, you can create Google ads for these products with just one click, saving not only time but also money. BlueWinston is a unique 3in1 tool – it helps

How to increase the conversion rate on your eshop?

Clients often come to us with a question about how they can increase the conversion rate in their e-commerce. In this article, we'll look at a few factors that can significantly affect your conversion rate. So what to implement in your e-commerce to increase sales and profits? We will point out a few tips that

Surfaces Across Google, URL address, hotfixes – BlueWinston Update 1.65.0

We bring you another update of the BlueWinston tool, in which we added: 1. Destinations Ability to set "Destinations" for Google Merchant feeds. It is also possible to target the feed only to Surfaces Across Google, which is free advertising. You can see how to do this in our next article.

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