The key to having successful ads is to show important information to the right audience. Google draws information from the product feed you’ve created while generating Shopping Ads. This feed contains information about every product displayed to the potential customers. The organization and structure of your product feed plays a vital role in getting the
Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps
The key to successful ads is showing necessary information to the right audience. When creating Shopping Ads, Google draws these information from a product feed that you create. This feed contains everything about your products that should be displayed to the potential customers in an ad. The form and organization of this feed really matters
With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote
With just a few clicks you can get your Shopify products closer to people who might be interested in them. With BlueWinston, you can increase their marketability while avoiding the time-consuming lengthy and lengthy process of creation of product ads that can be created with just one click. What does BlueWinston offer?
Bring your products from Magento eCommerce CMS even closer to your potential customers, increase their marketability, and save time spent on product ad creation. With BlueWinston, you can create Google ads for these products with just one click, saving not only time but also money. BlueWinston is a unique 3in1 tool – it helps
Clients often come to us with a question about how they can increase the conversion rate in their e-commerce. In this article, we'll look at a few factors that can significantly affect your conversion rate. So what to implement in your e-commerce to increase sales and profits? We will point out a few tips that
We bring you another update of the BlueWinston tool, in which we added: 1. Destinations Ability to set "Destinations" for Google Merchant feeds. It is also possible to target the feed only to Surfaces Across Google, which is free advertising. You can see how to do this in our next article.
How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign
Doing business in the online environment has become a rollercoaster. Strong e-shops often saw an increase or only a minimal decrease in sales during the corona crisis. At the same time, smaller retailers who have not yet succeeded and now know how to increase their sales can also be visible - it depends, of