About Silvia Sýkorová

Account Manager and Content Creator at BlueWinston. I take an interest in online marketing, design, SEO and websites.

TV Shopping retailer achieves over 1000% ROI with Google Shopping

How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign

Hartes.sk | Year over year profit increase 441% from PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment of well-known brands with more than 6 000 products on offer. Retail store Hartes in Trenčín, Slovakia has an area of 1200m² and also is an authorized service center of brand Kärcher. What we have done? Large portfolio

Did you know you can advertise on Google Shopping Ads for free?

Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products

Why is Google Planner not working and how to make it work?

Google has decided to make Google keywords available only to the following users: In order to use Google's planning keywords, you must have a Google Ads account along with your payment details. Now you need to create an ad. ... all of this is needed for your Keyword Planner to work fully and without

What is Google ads Bid Simulator and how to Use it?

Bid simulators help determine how the prices of your ads affect their performance over the week. It is possible to use two types of these simulators: Manual type of simulator Smart Bidding Simulator How do they work? Simulators collect search and network advertising data from ad auctions. In ad

Expand your Smart Shopping campaigns to other countries

Many companies choose to use Smart shopping for several countries at the same time. The reason is simple - the number of companies using Google Shopping is growing - therefore it is strategically appropriate to expand the campaign abroad and gain new customers or outperform the competition. In the following article you will learn

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