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About Lukáš Ťapušík

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So far Lukáš Ťapušík has created 14 blog entries.

Conversion value: See the overall value of your conversions

When talking about Google Ads conversion tracking, it can include countless activities that customers do on your site - purchasing a product, subscribing to a mailing list, making a phone call, completing a form... If you're tracking different conversions, each probably has a different value for you. This means that you should also be tailor

Create an Advertising Campaign on YouTube step by step

Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads. If your previous blog convinced you

Optimize your paid YouTube advertising for the best results

You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong? Let's have a look... As

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all way too easy. Choosing the

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided to the Google Merchant. Google

Use explanations to diagnose changes in your ad performance

Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads with just one click. The

Non-video paid advertising formats on YouTube

YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video ads are efficient, but time-consuming and

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