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free! Do you know how many euros from your daily budget are quietly being devoured right this second by completely nonsensical search terms? In our recent article about negative keywords in 2026 and how to avoid paying for the wrong clicks, we addressed a harsh reality. No matter how smart today's AI campaigns are,
If someone asked you: "Do you know exactly which websites displayed your ads yesterday and how many orders they generated?" Would you know the answer? …or are you simply trusting the system to do its job well? Most e-commerce store owners today operate in a mode of “blind trust.” They launch modern automated campaigns
Valentine’s Day is ramping up - your competitors are already capturing billions, and you’re still scrolling? Does this sound like clickbait? Maybe. But it’s not far from the truth. In the US alone, Valentine’s Day spending is expected to reach a record ~$29.1 billion in 2026, more than
Why looking at clicks and conversions alone is no longer enough… Automation has become a fundamental building block of digital advertising. Most campaigns in Google Ads and Microsoft Advertising today operate with Smart Bidding enabled, automatic targeting, enhanced conversion tracking or modeled data. According to Google, more than 80% of
Most performance-driven campaigns in Google or Microsoft Ads today run with maximum automation. However, many marketers face a dilemma: …why do some products “take off” while others “sleep,” even with the same budget and settings? The answer lies in how these platforms see and process a product as a data object, not simply as a
How to Use Performance Max and Other Automated Formats Effectively Automation is now a standard in PPC advertising…it not only helps advertisers save time, but it can also identify customers and conversions that would otherwise go unnoticed. Performance Max campaigns (in both Google Ads and Microsoft Ads) represent the most advanced generation of such automated
You have the perfect product image. It's really great. It could win over customers right now. But... a video would work even better, and you say to yourself, "Great, but who has the time, money, and nerves for that?" Source: Microsoft Advertising This is where Microsoft Copilot
If you still believe that Google is the irreplaceable king of online advertising, prepare to be surprised. While Google Ads increased its advertising revenue by 10.4% year-over-year, Microsoft Ads achieved double that - 21% - and its growth trajectory continues to rise. But it’s not just about the numbers. It’s a clear signal that
At the beginning of 2025, BlueWinston launched the innovative Microsoft Ads for Free program, allowing e-shops to leverage the full power of Microsoft Ads without any initial costs. The program combines automated product campaigns, advanced optimization and performance tracking tools, and up to €600 in advertising credit from Microsoft. Our goal was to
AI is transforming the way we communicate, work, search for information, and shop. While a large part of the advertising industry is still experimenting with how to adapt to this new reality, Microsoft has long since jumped on board. Its AI assistant, Copilot, is becoming one of the most interesting and effective advertising spaces today.
