Attribution models Google and Microsoft Ads

In the world of advertising, every click or view counts! That's why we use attribution models to understand which ad channels really deliver results. These models help us find out where it is worth investing. So in today's article we will look at how the attribution models in Google or Microsoft Ads help us

Microsoft Audience Network and its benefits

Microsoft Audience Network (MSAN) is an innovative display advertising platform from Microsoft. It brings revolutionary possibilities in the creation of advertising campaigns in the Microsoft network, which includes Microsoft Edge, Outlook and MSN. This network allows advertisers to effectively and accurately reach the desired target group. Thanks to MSAN's ability to advertise on

Global Launch of P.Max Campaigns in Microsoft Ads

As of March 5th, Performance Max campaigns are globally available within Microsoft Advertising (previously in open beta). This new type of campaign, also known as P.Max, provides you with the opportunity to utilize cutting-edge artificial intelligence for efficient management of your campaign. What are Microsoft Performance Max campaigns?

7 Reasons why to independently optimize campaigns in Google and Microsoft Ads

Google and Microsoft Ads are two significant advertising platforms in the pay-per-click (PPC) advertising realm, each with its unique features and audience. While it may be tempting to apply a universal strategy to both platforms, it is essential to realize that separate optimization of campaigns for Google and Microsoft Ads is necessary for maximizing

How to connect a Microsoft Ads Merchant account to BlueWinston

We have been working hard on implementing Microsoft Ads Performance Max campaigns in the BlueWinston PPC tool, so let's talk more about it. With BlueWinston's PPC tool, you can create Microsoft Ads Performance Max campaigns in a few minutes and with a few extra features. We bring you the entire creation process

How to create Microsoft Ads Performance Max campaigns in BlueWinston

In this tutorial, we'll walk you through how to create Microsoft Ads Performance Max campaigns with a few extra features in BlueWinston. If you don't have a Microsoft Ads Merchant account connected yet, check out this tutorial. We will explain the main advantages of BlueWinston MS Ads P. Max campaigns. As a result,

Unique Microsoft Ads integration of product ads from

Be part of the success of new and innovative online advertising solutions, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for the automated creation of product ads and unique Performance Max campaigns

A brand new BlueWinston campaign type: Performance Max campaigns in Microsoft Ads

Microsoft Ads is in most of the EU a brand new platform that advertisers are still getting used to. Most of the advertising market is being held by Google and Microsoft is steadily growing. Currently, as we all know, the most performing campaign type in Google Ads is Performance Max, but Microsoft Ads doesnÔÇÖt

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