Autovybava.sk | How to have a better overview in campaigns

Autovybava.sk is an online store operating in Slovakia, which offers complete equipment for your car, including car seat covers, deflectors, car mats, trunks tray and many other accessories. This Eshop offers thousands of quality products from various manufacturers with professional advice. Behind this popular e-shop is the owner Ing. Patrik Marák, with whom we

eXXpozed.de | Results from BlueWinston A/B testing

eXXpozed is a German online store that offers clothes, shoes, and equipment from exclusive brands for every kind of outdoor sport. Here you will find more than 100,000 products from climbing equipment for beginners to expedition equipment for professionals. Andreas Oliver Bindhammer, a satisfied user of BlueWinston, is at the forefront of the

Special characters – create keywords with or without diacritic marks

We have added brand new feature - from now on you can create keywords with or without special characters (diacritics). You can also choose to create both. Here you can see how are created keywords with special characters (with diacritics) And here you can see how are created the same keywords but without

How to increase the conversion rate on your eshop?

Clients often come to us with a question about how they can increase the conversion rate in their e-commerce. In this article, we'll look at a few factors that can significantly affect your conversion rate. So what to implement in your e-commerce to increase sales and profits? We will point out a few tips that

Surfaces Across Google, URL address, hotfixes – BlueWinston Update 1.65.0

We bring you another update of the BlueWinston tool, in which we added: 1. Destinations Ability to set "Destinations" for Google Merchant feeds. It is also possible to target the feed only to Surfaces Across Google, which is free advertising. You can see how to do this in our next article.

Hartes.sk | Year over year profit increase 441% from PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment of well-known brands with more than 6 000 products on offer. Retail store Hartes in Trenčín, Slovakia has an area of 1200m² and also is an authorized service center of brand Kärcher. What we have done? Large portfolio

What to look for when creating a marketing strategy in 2020

For many, the start of a new year means evaluating the previous one. Or they are developing a new business strategy for the upcoming one. However, developing a strategy in a constantly evolving field such as ecommerce is not an easy task. Everchanging environment, trends or external factors, new updates in services... Let’s have a

Orange: How we helped to decrease 30% in CPA amongst device sales

Orange Slovensko is the biggest telecommunication provider in Slovakia. They provide not only voice services but also mobile devices in a big competitive segment.  What had to be solved? Agency Zaraguza took over client's Google Ads account from another agency and they discovered a lot of work to be done and automated. The products in e-shop

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided to the Google Merchant. Google

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