Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

What to look for when creating a marketing strategy in 2020

For many, the start of a new year means evaluating the previous one. Or they are developing a new business strategy for the upcoming one. However, developing a strategy in a constantly evolving field such as ecommerce is not an easy task. Everchanging environment, trends or external factors, new updates in services... Let’s have a

Shopify: How to set up Google Analytics ecommerce transaction pixel/tag

If you want to start gathering data about your store, you need to do few things. One of the things is to have a Google account, where you sign up for analytics, then choose what kind of data you want to track. We prepared step by step guide for people, who are struggling with setting

What is Google Analytics ecommerce tracking and how to use it

If you have an online store, you can’t just depend upon the analytics reports provided by your shopping cart. You need to set up Google Analytics ecommerce tracking to get better reports. By using Google Analytics ecommerce tracking , you can correlate sales data with website usage data. For example, You can see product and