Create an Advertising Campaign on YouTube step by step

Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads. If your previous blog convinced you

Optimize your paid YouTube advertising for the best results

You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong? Let's have a look... As

Paid advertising on YouTube

With paid YouTube ads, you can reach millions of users and only pay when they show interest. As the number of people watching YouTube videos keeps growing, you will find many potential customers there. Just create an ad and decide when and where to show it. Are you thinking of how to share your products

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all way too easy. Choosing the

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided to the Google Merchant. Google

Use explanations to diagnose changes in your ad performance

Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads with just one click. The

The most common mistakes in Google Ads

We are all looking for ways to get the highest ROI when advertising, that means getting back more than we invested. While there is no universal recipe to achieve this, there are a few settings that should not be overlooked so your advertising does not waste your money. Let’s have a look at them. Setting

Non-video paid advertising formats on YouTube

YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video ads are efficient, but time-consuming and

Why does each seller experience a different effect of 20% discount of Google CSS partner?

When you switch your Google Merchant from Google Shopping CSS to Google Partner CSS when creating Google Shopping ads, you get up to 20% off on bids as an advantage over those advertising through Google Shopping CSS. For some retailers, this discount will take effect immediately, for others it will be less visible - what

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