There may be many errors during uploading or creating your feed. You need to keep an eye on them all the time so everything will work properly. We will try to sum up some of them so you could fix them. Usually, there are four issues that cause trouble. It can be : Feed creation
When displaying your ad on Search, your bid amount is not the only factor when considering its position. Important is also the Ad Rank, a value based on several factors. In this blog, we’ll take a look at what this ranking entails and show you a few ways to easily improve it. Ad Rank is
In addition to targeting your ad to specific audiences, you can also exclude those that are not relevant to your business. Doing this, your ad will only appear to people who are likely to click on your ad and complete a conversion. Audiences are a way to create segments you want to target your ad
Smart bidding is a great way to automate some of your processes to make advertising more efficient. Because the entire burden of setting optimum bids carries machine learning, the problem may be lack of information about what actually affects your ad performance. That is changing now. Google has decided to add a report of top
Google Shopping is a popular tool for making your online business more visible. They allow you to advertise products right where users search for them - on Google Search. In this blog, we've prepared a brief introduction to how Google Shopping works and how to set up ads on Google Shopping. You'll also find out
None of us want to spend all day setting up and optimizing our ads. However, finding the right setting for your ad's best performance can sometimes be difficult ... Whether you're just getting started with Google Ads or have some experience, we've put together tips and tricks on how to spend less time in
With Google Ads extensions, your chances of acquiring new customers are much easier. They create space for better interaction with potential customers, as well as for better performance for your ad. What extensions do we know for Google Ads and how can you use them for your benefit? Continue reading! What are Automated
Customers visited your website, viewed the product they were interested in, but left the site shortly after. Maybe your offer didn't interest them, or they wanted to compare it with other versions... Whatever the reason, it's worth reminding them that you exist. As we'll show in this article, it's not at all difficult. Remarketing allows
To fall updates that touched three Google Ads areas, another were added last week – focused on targeting in Google Ads. Google has introduced two new ways to bring your ad closer to an ideal audience even easier. You'll be able to target affinity audiences as well as seasonal in-market audiences in the coming weeks.
Since the launch of Google Ads, you have been able to track conversions based on when your ad was clicked. While this report provides necessary information for your business, it may be partially distorted. That's why Google has come up with new reporting columns to give you even more detailed reports. Until now, you could
