Special characters – create keywords with or without diacritic marks

We have added brand new feature - from now on you can create keywords with or without special characters (diacritics). You can also choose to create both. Here you can see how are created keywords with special characters (with diacritics) And here you can see how are created the same keywords but without

Why is Google Planner not working and how to make it work?

Google has decided to make Google keywords available only to the following users: In order to use Google's planning keywords, you must have a Google Ads account along with your payment details. Now you need to create an ad. ... all of this is needed for your Keyword Planner to work fully and without

Choose the right keyword strategy for a successful campaign

In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct use of keyword matches affects

Google launched Policy manager for Ads

After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads. Sometimes it can be even

Keyword Planner from Google Ads – Keep track of your keywords

Google is still looking for ways to make the work easier and save time for a lot of marketers. That's why you might be happy that based on feedback there have been new features added to Keyword Planner, and the existing ones have been updated. Keywords are an important part of advertising. They will help

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors, and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer, we can find paintings from

PPC campaign – big investments and no results? Optimize!

Have you been running your PPC campaign for a while now, but you cannot see any results? Have you spent much time optimizing it, but it still does not generate leads? In such a case, you should pay attention! We are speaking of lead or contact generation to engage with the potential clients who become