Conversion value: See the overall value of your conversions

When talking about Google Ads conversion tracking, it can include countless activities that customers do on your site - purchasing a product, subscribing to a mailing list, making a phone call, completing a form... If you're tracking different conversions, each probably has a different value for you. This means that you should also be tailor

Key performance indicators (KPI) you should track

Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and