Optimization Score: What does it mean for ads and how high should it be?

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote their

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on your ad performance, and those

Google introduces seasonal adjustments for Smart Bidding

It often happens that the sales of the products on your e-shop depend on a specific season. It can be, for example, the season, but also a short-term fluctuations in the form of sales or the launch of a new product. Of course, this seasonality also has an impact on the online advertising of the