Optimization Score: What does it mean for ads and how high should it be?

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote their

What to look for when creating a marketing strategy in 2020

For many, the start of a new year means evaluating the previous one. Or they are developing a new business strategy for the upcoming one. However, developing a strategy in a constantly evolving field such as ecommerce is not an easy task. Everchanging environment, trends or external factors, new updates in services... Let’s have a

Set up or reset Default max CPC after bidding strategy change

We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC. From 16th May there is no pop-up in part Campaign setttings. You have a new option - to reset Default maxCPC or set up