How Truncating works for Product names?

What does truncating for product names mean? Try to imagine that we have a product called: ELECTROLUX EJ 11800 AW stand alone fridge with freezer Normally, you would get a very bad and unsuitable keyword with low search volume. The only solution would be to clear your product name and hide manually "stand-alone fridge with

Per-Partes method for gradually enabling long-tail keywords

Per-Partes is for gradually enabling keywords inside your AdGroups. This feature secures that keywords with the highest number of words inside will be turn on at first. Next every 4 hours will BlueWinston get informations about these words from AdWords and control if they are eligible or not. If they have low search volume,