Local Inventory Ads

Local inventory ads show your products and information about your store to nearby people who are searching with Google. When someone is looking for a specific product and clicks your ad, they will be redirected on a Google page for your store that is called the local storefront. On the local storefront, your potential customers can view your in-store inventory, store hours or find directions.

Thanks to reports from Google we know that over 70% of consumers are now using some form of buy online or pick up in-store which can be one of the biggest factors for purchase decisions.

They are currently available in: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the US.

local inventory ads

What are Google Local Inventory Ads?

Local Inventory Ads (LIA) are Google Shopping ads that are shown if anyone is looking for a specific product near them. People can notice if your store has it ready to sell directly at the store. This can be one of the factors where people can check the product, try it and make an easy conversion. You can gain trust of the customer about the quality of your products and they will probably buy from you again.

local inventory ads

They are appearing at the top of the search results, the same as regular Shopping Ads. Potential customers can instantly check and review local businesses that have products they are looking for. After the clicking on your local inventory ad they are redirected to your Google storefront page.

google-local-storefront

Thanks to Google storefront page, people can learn even more about your store.

  • Navigation and map directions to your store
  • Hours of operation
  • Phone or fax number
  • Link to your website
  • Short description of your business and the product you are selling

What are the Pros and Cons of Product Listing Ads?

These ads have a lot of benefits. Of course, you need to own or provide a brick-and-mortar store.

Conclusion

Product Listing Ads are a great way on how to bring even more customers to your shop. You can show them what you can offer directly in your store, you can navigate them and you can gain their trust.

As we said at the beginning, Product Listing Ads are not available in all countries. We will keep you updated about the date when this will be available in the other countries.

About the Author:

Consultant for online business and marketing. Holder of every Google Ads certification. Account manager for BlueWinston and Shopping in EU. CSS Hero. Gamer.