FAQs
If you are looking for an answer to a question that is not published here, please do not hesitate to contact us
General
BlueWinston was initially created as an agency tool for automatized creation and management of e-shop product-targeted ads for clients of online marketing agency Winston bros Ltd. In 2017 it has entered the international market and it has acquired more than 770+ users since.
We don’t require any particular elements of the XML feed. Single elements are to be mapped when creating a campaign. The maximum of elements in the XML feed (tags) is 30.
Yes, BlueWinston is also suitable for countries, where English isn’t spoken. In that case, we can prepare pilot campaigns requiring help with ad texts in the given language. Campaigns are created from the regular XML feed of the e-shop and copied to your AdWords account. Within one AdWords account, you are able to advertise in unlimited number of languages or countries. Certainly, it’s convenient and vital that you provide us with URL address for the XML product feed regarding the selected language in the given country – this means XML product feed in German for campaigns targeted at Germany, Austria and so on.
You may find the basic procedure on this link. In principle, it concerns registration, linking with AdWords via API, checking metrics and then you can insert your XML data feed to any campaign or send it directly to: [email protected]. Please remind us of the categories you would like to aim at and if possible, include margins for these categories – this will help us set our tool to perform as effectively as possible (regarding this, I can send you NDA contract).
BlueWinston is currently used by dozens of agencies and hundreds of single users all around the world.
In most of the cases, a regular XML data feed is adequate for regular ad creation in BlueWinston, the same you use for price comparison tools. For higher efficiency of campaigns via BlueWinston, we can give advice on editing your XML feed.
Low search volume status of keywords means that the given keyword is rarely searched and that’s why Google doesn’t display it in paid search results.
BlueWinston solves this problem by finding an alternative, another option or modification of product long-tail keyword which is suitable and has an eligible status. Whether it’s product or unique product group campaign created with our tool, the success is guaranteed!
Unfortunately, in that case, BlueWinston can’t help you. This tool is intended for product advertising. However, the PPC agency Winston bros provides services connected with manual campaigns for services or brands. Write us on: [email protected].
We are glad that people and PPC agencies came across similar tools, so they roughly know something about the type of ads and help. Product text ads in Google Search should substitute and often replace Google Shopping Ads, which are not easily controllable and some don’t even function in many regions (they can’t be turned on).
In comparison to competitive tools, our tools is specifically targeted at creation of product and group campaigns and keywords with 100% eligibility without almost any low search volume. Thanks to BlueWinston.com you can advertise 60% more products in Google Search on average than with any other popular competitive tool in the world.
BlueWinston doesn’t support Sklik.cz, since it’s a local medium in Czech Republic.
BlueWinston creates mainly unique product text campaigns targeted after clicking on a site of the particular product. The advantage over competition is a unique method for key word acquisition with cases of low search volume reduced by 60%, which is crucial for this kind of advertising.
Thanks to innovative technologies of BlueWinston you can create world-wide exclusive product-group campaigns aimed at product groups that are automatically re-searched by the tool from all products within the campaign and they are dynamically designated with URL directed to search results of your e-shop.
Last but not least, you can make use of DSA-P (Dynamic Search Ads for Products), where BlueWinston uses native solution and ad display thanks to dynamic campaigns in Google Ads supported by innovative technology of creating single ad groups for every product, which makes them easily optimisable.
Yes. Numerous clients all over the world are already benefiting from the power of our tool and present it as their own brand, so-called rebrand alias white label version. For more information please contact us at: [email protected].
Yes, of course. Just register to BlueWinston. Connect the first e-shop and then you are able to add further accounts/AdWords accounts for which you’ll use the same login and switch between your accounts in the right upper corner.
This step is unnecessary, since BlueWinston is SaaS – a web service managed directly via your web browser.
Yes, you do. BlueWinston operates by connecting its technology with your own Google Ads account. In other words, it uses already existing functioning Google Ads accounts. You can also do so, if you are a PPC agency or a client with your MCC and selected AdWords account for which you would like to apply the BlueWinston tool.
Creation of product campaigns
Yes, we are planning to expand BlueWinston functions on Bing and Yandex.
Product group campaigns are Google Search campaigns, when the user enters only a part of the product name and the e-shop lists all the relevant products. The user is then enabled to choose from different products. This type of search is quite frequent and owing to the BlueWinston application, they represent a huge amount of conversions in PPC programme itself. In many cases, e-shops (or competitive tools) aim their group ads at some specific products, which is a fatal mistake leading to high bounce rate and low conversions.
Yes, the PPC agency Winston bros can set so-called dynamic re-marketing in Google Display and Facebook content networks. Thanks to this function, the product ads will be displayed only to those users who have opened the same or related products in your e-shop. In general, it’s the maximum use of PPC campaigns investments and we highly recommend this step. Contact us: [email protected]
You may use all strategies offered by Google Ads itself including the innovative Blue Winston’s A.I. Bidding Strategy, which benefits from artificial intelligence achieving the lowest price for conversion.
Yes, of course. One of the exclusive features of our tool is Ad Pattern Creator, which ensures that 100% of products within one campaign will have an eligible text ad or its modifications.
BlueWinston creates mainly unique product text campaigns targeted after clicking on a site of the particular product. The advantage over competition is a unique method for key word acquisition with cases of low search volume reduced by 60%, which is crucial for this kind of advertising.
Thanks to innovative technologies of BlueWinston you can create world-wide exclusive product-group campaigns aimed at product groups that are automatically re-searched by the tool from all products within the campaign and they are dynamically designated with URL directed to search results of your e-shop.
Last but not least, you can make use of DSA-P (Dynamic Search Ads for Products), where BlueWinston uses native solution and ad display thanks to dynamic campaigns in Google Ads supported by innovative technology of creating single ad groups for every product, which makes them easily optimisable.
Yes, sure. Almost all changes are reflected back to BlueWinston.com. Some features are currently available only at your Google Ads account, such as ad extensions for phones, links, adding of a new unique key word or pausing selected key words or ad groups. Read more about labels and controllers used by BlueWinston in your AdWords account.
Unfortunately, no. BlueWinston is compatible solely with XML product data feeds saved at some URL address to make sure that the data feed is always updated.
Pricing
The price is calculated, as stated in our pricing list, based on the number of products in the xml product data feed(s), that are being used in BW for creation of Google Search product campaigns. If the client has created campaign(s) with 100 product, but there are 100.000 products in the data feed, the price will be calculated based on 100.000 products because the system during the parsing, processing of xml feed, has to work with the whole package, and also you are not bound in the future, by having one or X campaigns from this feed.
Other Questions
In most cases, yes. – Regarding any PPC agency interested in training and using or at least trying out our tool, we offer a pilot campaign and training via Hangout video call. Register with you account, send us an URL address to your XML feed and we will create pilot campaigns for your client for free based on our best experience and skills. After that, we will arrange a Hangout video call to present the app and advantages connected with the use of the application for particular client.
You may find the first steps here. Send in your XML data feed (or, if you have more, send them all and we’ll choose more suitable one), connect BlueWinston with your AdWords account via API and define the average margin to work with, so we can prepare campaigns more precisely. Based on this input we are able to create pilot campaigns for free to train you on working with the tool or explain everything practically.
Register and we’ll provide you with several pilot campaigns, pause them and explain all the processes to you. Of course, you can go through all the materials on our blog to get a better overview of the BlueWinston tool.
No problem. We would like to help you test our tool. We will only need a few inputs from you to compose pilot campaigns for PPC agencies or single clients. You’ll send us URL address for XML product feed and, ideally, some average % product margins to work with in the section campaign optimisation. In order to get access to your AdWords account, we’ll send you a request for access from our MCC ([email protected]). Simultaneously, we can send a NDA contract for signing.
Yes, we are more than willing to create pilot campaigns for you based on our experience and the type of your e-shop. Each e-shop is unique and we can’t tell for sure, if the best practices should be applied. The first month serves the testing setting of campaigns, so you are satisfied with the BlueWinston services.
Discuss this decision in your company, since it’s a new opportunity that should be considered carefully. We advise you to check our website with specific examples and practical demonstrations of BlueWinston features, so you can decide if BlueWinston is the right tool for you. Of course, we stay at your disposal in case you need to explain some of the tool options. If you decide to try out tool, we could create campaigns for you and you’ll give just the normal credit to Google Ads.
We would like to get in touch right with the agency you’re satisfied with, as these people should know how to control BlueWinston, because it enables you to gain new ideas for suitable product key words and product ads in Google Search. Don’t hesitate to send us the contact details of your account manager, so we can present the benefits of our tool for your e-shop.
That’s great that you manage your AdWords campaigns on your own. This means you’ll be able to understand our tool faster. Thanks to BlueWinston.com you create specific product text campaigns in Google Search automatically. There’s no need to create campaigns, check prices and stock manually.
Our tool creates product ads from your XML product feed for every single product in your e-shop.
If you’re an agency or a freelancer and manage PPC AdWords campaigns for several e-shops, you can send us an e-mail providing more information about the types of e-shops (we can sign NDA contract in advance) and we’ll help to choose e-shops suitable for BlueWinston technology. Naturally, we can train you, give instructions and assist with the creation and the whole duration of your campaigns by BlueWinston.com.
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