Get Microsoft Ads setup, tools and coupon for 
free! Do you know how many euros from your daily budget are quietly being devoured right this second by completely nonsensical search terms? In our recent article about negative keywords in 2026 and how to avoid paying for the wrong clicks, we addressed a harsh reality. No matter how smart today's AI campaigns are,
A campaign with a ROAS of 5:1 (500%) may look like a jackpot — but in reality, it can be unprofitable. How is that possible? ROAS (Return on Ad Spend) measures only the revenue generated by advertising relative to the cost of that advertising. So if you invest €2,000 into a
Growing revenue in e-commerce is often perceived as proof that a company is moving in the right direction. More orders, higher revenue, better ROAS in advertising systems - at first glance, everything looks healthy. And yet today, it’s completely common for an e-shop to grow… while actually losing money.
If someone asked you: “Which products are truly making you money today?” Would you know the answer? … Or would you just be guessing? You might be one of those making decisions blindly - without even realizing it. According to data, only 54% of companies today claim they make decisions primarily based on
Many e-commerce stores start advertising by simply “uploading the entire feed” into the ad system and waiting to see what happens. Google or another platform will supposedly figure it out. And it will… about as well as if you dumped all the books in a library into one pile and hoped the librarian would
There are days when everything goes according to plan. And then there are days when your campaign launch is blocked by a missing "https://" in the feed, or you lose unsaved settings just because an unexpected system update occurred. We all know that in campaign management, it's often not just the big strategic decisions
Recently, we introduced a groundbreaking update to our P.Max ROAS Labelizer – Campaign Budget & Structure. It revolutionized how to systematically sort products, bulk-fix filters, and manage budgets based on real performance (you can read more about the original update HERE ). While fine-tuning this system and incorporating practical feedback, it became clear
„Achieving a 600% Return on Ad Spend (ROAS) in the very first weeks of a campaign?“ For some, an ambitious goal; for ADAC Insurance, a reality after deploying the new Customer Acquisition (NCA) goals within the Microsoft network. The April 2026 updates focus on three core pillars: Deeper analytics in automated campaigns Simpler
Averages lie. While you look at a satisfactory overall ROAS of your P.Max campaign in the ads manager, in the background, your budget is being quietly drained by products that should have received a different label a long time ago. But they couldn't. They had to wait for the conditions to be met
Are you launching P.Max campaigns into the world, but sometimes feel like they are a bit of a black box you can't completely see into? Finding answers as to why the algorithm acts the way it does is often complicated, leading you to lose precious time and control over your budget. That is exactly
