Main labels used in BlueWinston campaigns

BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType

What are Unique Product Identifiers and what is their purpose?

Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps

Plugin: Google Shopping and Search Ads in Shopify

With just a few clicks you can get your Shopify products closer to people who might be interested in them. With BlueWinston, you can increase their marketability while avoiding the time-consuming lengthy and lengthy process of creation of product ads that can be created with just one click. What does BlueWinston offer?

Why is Google Planner not working and how to make it work?

Google has decided to make Google keywords available only to the following users: In order to use Google's planning keywords, you must have a Google Ads account along with your payment details. Now you need to create an ad. ... all of this is needed for your Keyword Planner to work fully and without

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies

What is Google ads Bid Simulator and how to Use it?

Bid simulators help determine how the prices of your ads affect their performance over the week. It is possible to use two types of these simulators: Manual type of simulator Smart Bidding Simulator How do they work? Simulators collect search and network advertising data from ad auctions. In ad

How to install BlueWinston’s Magento extension for Product Search & Shopping Ads on Google

Download extension In this article, we will talk about how to install BlueWinston extension for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete cache, log

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

Install In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup, you need to click on

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