One of the challenges of digital marketing is to find a balance between efficient use of advertising budgets and achieving optimal results. The key items that affect the success of ad campaigns are the Google Ads spending limits. These limits determine the maximum amount you are willing to invest in Google Ads campaigns. As such,
In the online advertising sphere, effective management of advertising campaigns through Google Ads is a fundamental pillar of success. Although the platform provides tremendous targeting and setup options, advertisers often face challenges in the form of limitations that can hinder their efforts to achieve optimal performance. In this article, we'll explore the limitations of Google
In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not
In the digital era, where the protection of personal data is becoming increasingly important, Google is introducing an updated tool, Consent Mode V2, representing a fundamental change in the processing of user data on the internet. This tool allows websites to adjust the processing of cookies based on the visitor's consent or dissent. The
We often see advertisers having problems with Bad Words in Google Ads since they don’t provide a direct tool or feature that automatically identifies "Bad Words" in their ads. This way they have to do it manually and if an e-shop has for example 5000 products, this process can last for weeks or even
What is the difference between "Bad words" and "Forbidden words" The terms "Bad words" and "Forbidden words" in the context of Google Ads are often used interchangeably, but there are subtle differences in their interpretation and application: Bad Words: This term is
From several of our clients, we have received feedback that they would appreciate it if we could speed up the editing of Ad Patterns. With a larger number of campaigns, they gradually found themselves getting lost in the templates, and if they used BlueWinston for several years, the templates just kept piling up.
Recently we added several new features to the BlueWinston PPC tool and the user interface was also slightly updated. Our goal with this UI and feature update was to make campaign creation easier and faster for you. The new features should help you create even better and more effective campaigns and the new UI
On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process
If you are an e-commerce merchant and you want to use our PPC tool BlueWinston, you can get free credit for advertising through Google Ads. What is a Google promo code/voucher? Google Ads promotional codes are codes that provide free credit that can be redeemed in Google Ads. Since
