Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all way too easy. Choosing the

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on your ad performance, and those

Emojis in your URL – BW Update 1.43.0

We bring you another update of BlueWinston. We added several new functions.  1. Emoji for ads We added a new function of emojis. Now you can use them in your URL to make your page look better. You can't use emojis in the headline or description. You can't copy emoji from somewhere else, we added

How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

Download plugin In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete cache, log

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

Install In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup, you need to click on

Matching options in Google Ads exposed to big updates

Even though people still search for one thing, the way they search for it is constantly changing. Therefore, after updating exact match last fall, Google also comes with an update for two other types - phrase match and broad match modifier. We've answered the basic questions you might be interested in regarding this change. How

How to get free €120 Google Ads credit, promo voucher code

What is Promo code / Google voucher Google Ads promo codes are promotional codes that give user free credit to redeem on Google Ads. What does that exactly mean? For example, you will gain 120€ in that case, if your account is not older than 90 days and you will spend the credit in the

The best remarketing strategies for Google Ads

Have potential customers already visited your e-shop, but didn't convert/purchase? Bring them back to your site and assure them that you are the right choice. Help yourself with remarketing campaigns and some of the best practices you can use to set them up. Today, more than half of the conversions are being made thanks to

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