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free! „Achieving a 600% Return on Ad Spend (ROAS) in the very first weeks of a campaign?“ For some, an ambitious goal; for ADAC Insurance, a reality after deploying the new Customer Acquisition (NCA) goals within the Microsoft network. The April 2026 updates focus on three core pillars: Deeper analytics in automated campaigns Simpler
Averages lie. While you look at a satisfactory overall ROAS of your P.Max campaign in the ads manager, in the background, your budget is being quietly drained by products that should have received a different label a long time ago. But they couldn't. They had to wait for the conditions to be met
Are you launching P.Max campaigns into the world, but sometimes feel like they are a bit of a black box you can't completely see into? Finding answers as to why the algorithm acts the way it does is often complicated, leading you to lose precious time and control over your budget. That is exactly
Is your P.Max campaign running, clicks are piling up, but your high-performers are getting the same budget share as products that don't convert? Are your asset groups a mess, filters often incorrect, and manual checks tedious and chaotic? Then you’re in the right place. We know this problem inside out. That is exactly
Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
If you work with P.Max campaigns, you know that success often lies in the details. Proper product segmentation, quick reactions to performance, and most importantly - as little manual work as possible. That’s exactly why we created the BlueWinston P.Max Labelizer, a tool that helps you automatically label products based on their performance,
Digital communication has undergone exceptionally dynamic changes in recent years. Artificial intelligence is becoming an integral part not only of everyday life but also of the e-commerce sector, primarily due to rapid technological advancement and decreasing costs of generative AI. It is used for a variety of tasks related to advertising creation, as well
In digital marketing, one simple rule applies: if you're not visible, customers won't find you. But visibility alone isn't enough—you need your ads to reach the right audience and deliver the expected results. Imagine investing a significant budget in ads that fail to reach the right people. Your products go unnoticed, customers turn to
Make your Ad Texts more relevant and bring your products closer to your customers In the past, when we had no shopping or P.Max ads the only thing that we could do in Google or Microsoft search was create Search Ads which are a form of text ads showing on
Managing search network ads can be challenging, especially when overseeing dozens of campaigns with different goals and budgets. Manual bidding in such cases is not only time-consuming but often leads to errors, inefficient budget usage, and missed opportunities. So how can you streamline the bidding process to maximize return on investment (ROI) while maintaining
