BlueWinston Update: Take advantage of the new Ad Customizer feature and Search Term Report

Our team is constantly working on improvements to get better results and even better visibility into your campaigns. In May 2021 we added Ad customizers and Search term report for campaign or ad group. What are Ad Customizers? In this update, we bring you a new option on how to

Margin oriented Google Scripts for Product Text and Smart Shopping Ads

As part of the new update to BlueWinston, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Script for excluding poorly performing keywords, based on a margin from the total value of conversions BlueWinston works with a new variable! It is used in scripts and

Removing Low Search Volume Keywords from Google Ads campaigns

We are constantly improving our BlueCinston PPC tool with new functions and options. In this new article, you can read about the new features we added in Update 1.77.25. 1. Removing Low search volume keywords We bring you a new feature that works on all campaigns in your entire BlueWinston account. When

Main labels used in BlueWinston campaigns

BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType

What are Unique Product Identifiers and what is their purpose?

Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps

Plugin: Google Shopping and Search Ads in Shopify

With just a few clicks you can get your Shopify products closer to people who might be interested in them. With BlueWinston, you can increase their marketability while avoiding the time-consuming lengthy and lengthy process of creation of product ads that can be created with just one click. What does BlueWinston offer?

Why is Google Planner not working and how to make it work?

Google has decided to make Google keywords available only to the following users: In order to use Google's planning keywords, you must have a Google Ads account along with your payment details. Now you need to create an ad. ... all of this is needed for your Keyword Planner to work fully and without

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition to classic smart bidding strategies

What is Google ads Bid Simulator and how to Use it?

Bid simulators help determine how the prices of your ads affect their performance over the week. It is possible to use two types of these simulators: Manual type of simulator Smart Bidding Simulator How do they work? Simulators collect search and network advertising data from ad auctions. In ad

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