The competitive landscape highlights Performance Max campaigns as a powerful tool that helps advertisers like you not only reach a broader audience but also achieve better results. However, it is crucial to remember that without proper setup and product differentiation, leveraging their full potential can be challenging. It often happens that, without detailed labeling
ROAS is an abbreviation for Return on Ad Spend. This indicator is used to measure the effectiveness of the advertising campaign and is expressed as a percentage. ROAS is also useful for comparing the performance of different advertising campaigns and determining which campaigns show the highest return on investment. If the ROAS is
If you've ever wondered why your ads are showing up for searches unrelated to your business, or why you're spending budget on clicks that don't bring any conversions, we have a solution for you - negative keywords. In this article, we'll explain what negative keywords are and how they can turn your campaign into a
Microsoft Audience Network (MSAN) is an innovative display advertising platform from Microsoft. It brings revolutionary possibilities in the creation of advertising campaigns in the Microsoft network, which includes Microsoft Edge, Outlook and MSN. This network allows advertisers to effectively and accurately reach the desired target group. Thanks to MSAN's ability to advertise on
When creating successful advertising campaigns, proper budget management and expenditure are key. Just as we previously outlined the topic of spend limits in Google Ads, today we are discussing its application within the Microsoft Ads platform. In this article, we will look at the limits for “spend” in Microsoft Ads and ways to effectively
One of the challenges of digital marketing is to find a balance between efficient use of advertising budgets and achieving optimal results. The key items that affect the success of ad campaigns are the Google Ads spending limits. These limits determine the maximum amount you are willing to invest in Google Ads campaigns. As
In the online advertising sphere, effective management of advertising campaigns through Google Ads is a fundamental pillar of success. Although the platform provides tremendous targeting and setup options, advertisers often face challenges in the form of limitations that can hinder their efforts to achieve optimal performance. In this article, we'll explore the limitations of Google
In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not
In the digital era, where the protection of personal data is becoming increasingly important, Google is introducing an updated tool, Consent Mode V2, representing a fundamental change in the processing of user data on the internet. This tool allows websites to adjust the processing of cookies based on the visitor's consent or dissent. The
We often see advertisers having problems with Bad Words in Google Ads since they don’t provide a direct tool or feature that automatically identifies "Bad Words" in their ads. This way they have to do it manually and if an e-shop has for example 5000 products, this process can last for weeks or even
