Dynamic Product Ads (DSA) on Microsoft
An effective way to target products that don’t have suitable keywords or have a low search volume.
Simply supplement your ads with products that have been difficult to advertise until now.
Advantages of DSA campaigns
in Microsoft Ads:
Dynamic search ads use the content of your e-shop for ad targeting and can help fill gaps in keyword-based campaigns. If you have created a Product Text campaign in BlueWinston and you do not have keywords for all products, you can easily supplement them with DSA.
What can you expect from DSA campaigns in Microsoft Ads?
✓ Lower advertising costs than P.Max campaigns
✓ Quick creation of DSA campaigns by copying settings
✓ Unique cooperation of Product Text and DSA campaigns
✓ Highly targeted ads for products in the e-shop
Why use DSA Campaigns
in Microsoft Ads?
Dynamic campaigns are always a great choice, especially if you have a large number of products. There are also problems related to this type of campaign, e.g. irrelevant search terms, lengthy optimization, etc.
How can BlueWinston help you with this?
✓ Advertise only products that you don’t have in the Product Text ads
✓ Campaign directly linked to the Product Text campaign
✓ Automatic pausing of irrelevant search terms
✓ Fast optimization with the help of BlueWinston scripts
What are the benefits of creating DSA campaigns for Microsoft Ads?
Dynamic advertising for each product → artificial intelligence selects relevant content and creates ads
Selection of products in the campaign → advertise only those products that do not have relevant keywords
Up-to-date ads → all campaigns and ads are updated every 6 hours
Simple optimization → Use our simple reports for easier optimization