The global impact of Covid-19 on ecommerce

Doing business in the online environment has become a rollercoaster. Strong e-shops often saw an increase or only a minimal decrease in sales during the corona crisis. At the same time, smaller retailers who have not yet succeeded and now know how to increase their sales can also be visible - it depends, of

Switch to expanded text ads easily with these practices

It has been over a year since Google Ads introduced a revolutionary update, expanded text ads. These offer you even more space to attract your potential customers. However, the switch from standard to enhanced text ads may not be easy at all due to the uncertainty. Here are some tips on how you can handle

Search Ads 360: Manage large campaigns more efficiently

Google ads have undergone many changes in recent months. These include not only ad displaying, but also new useful features and reorganization of the advertising platform. Search Ads 360 is a result of these changes - a unique campaign management tool for search engines. The work of many agencies and marketers managing accounts across multiple

Optimization Score: What does it mean for ads and how high should it be?

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote their

Optimize your campaigns on the go with the Google Ads app

Google Ads helps you stay up-to-date and manage your ads wherever you are. In an ever-changing world of online marketing, it would be difficult to find a better companion. Respond to current trends and manage your campaigns on the go! What can you do with the Google Ads app? If you advertise your products using

Do even more with the new features in the Google Ads app

Track your campaign information anywhere, even on the go with the Google Ads app. You can easily download it to your smartphone on Google Play for Android or the App Store for iOS. With these new features, you can do even more with the app. Google Ads makes marketers’ life easier in several ways. In particular, they

Google will donate 304mil. € to sellers in the form of a Google Ads credit

The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340 million (approximately € 304 million).

Conversion value: See the overall value of your conversions

When talking about Google Ads conversion tracking, it can include countless activities that customers do on your site - purchasing a product, subscribing to a mailing list, making a phone call, completing a form... If you're tracking different conversions, each probably has a different value for you. This means that you should also be tailor

Create an Advertising Campaign on YouTube step by step

Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads. If your previous blog convinced you

Optimize your paid YouTube advertising for the best results

You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong? Let's have a look... As

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