How to expand your e-shop to the Nordic region?

In this article, we'll talk about ecommerce in the Nordics and why we would recommend expanding with your ecommerce store to this region. The Nordic region includes Norway, Sweden, Finland, Denmark and Iceland. These countries have the ideal environment for ecommerce and online shopping due to their maturity and advanced digital environment. Sweden,

Why switch to Google Analytics 4 as soon as possible?

E-shops often depend on analyzing their site traffic and the effectiveness of their marketing campaigns. However, we see that many e-shops are still using Google Analytics Universal. Therefore, we would recommend that you switch to Google Analytics 4, as the data collection for Google Analytics Universal will end on June 30, 2023.

The 10 most common causes of low performance of BlueWinston campaigns

We've compiled a list of the most commonly recurring errors that could cause a lower performance of BlueWinston campaigns. In this article, we will provide you with solutions for each problem, so you'll be able to get the best results possible. First of all, there are many factors that affect the performance of campaigns,

How to create Performance Max campaigns without products

When creating Performance Max campaigns (P. Max), we sometimes encounter ecommerce stores that need to create this type of campaign without products. Based on this requirement, we have added a new feature to BlueWinston PPC tool, where you can select whether you want to advertise products or not. When is

Why should e-shops focus on strengthening their brand when they already use performance campaigns

PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes

Prepare Croatian Google Ads accounts for the changeover to the EURO currency

Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that

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