PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes
Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that
We communicate with e-shop owners and PPC specialists on a daily basis, and we know, that e-shops want to grow and expand from their home country quite frequently. The reasons for expansion are many, but it’s mainly due to the fact that the e-shop owners want to increase profit and establish themselves in a
Quite often we come across e-shops that expand from one country to another. This happens for various reasons, for example, the e-shop wants to increase sales, profit and establish itself in a less competitive market. It may happen that there is already fierce competition, low margins, and low profit in the domestic market.
We wanted to improve our error handling and tracking systems so that errors that sometimes occur could be easily corrected. With this update, we can find specific errors that you can correct and notify you via email. We hope that with frequent error updates and their corrections your campaigns can be improved and can
If you’ve been advertising on Google or maybe only reading about advertising, you surely came across Google Smart Shopping Campaigns. This advertising structure is fully automated with the sole purpose of bringing you new customers. Smart Shopping now accounts for 40 to 60% of all Google Ads purchases, which is an evidence of how
Do you have a large inventory/well-developed website and want to find an easy and fast way to approach potential customers? Then Dynamic Search Ads are the right choice for you. Dynamic Search Ads are considered to be one of the unique campaign types you can get on Google. They are by far the
Every successful ad needs the right audience to thrive. You can create the most engaging and innovative campaign, however it’s less likely to succeed unless you target the right audience. Google’s solution is targeting your desired audience by allowing advertisers to refine their audience reach based on a number of factors. One
Through BlueWinston, you can create product campaigns for Google search. Such campaigns are especially suitable for online stores, as they help advertise hundreds or thousands of products very effectively. In BlueWinston, you can also set how to create keywords and ads for each product in the campaign. Quite often we come across questions
What is the purpose of Google Ads and AdSense? In this article, you can find the main differences between these two platforms. Read more.