Why & How To Use Custom Affinity Audiences | (+3 proven strategies)

Every successful ad needs the right audience to thrive. You can create the most engaging and innovative campaign, however it’s less likely to succeed unless you target the right audience. Google’s solution is targeting your desired audience by allowing advertisers to refine their audience reach based on a number of factors. One

What ROAS can you expect in different segments?

Through BlueWinston, you can create product campaigns for Google search. Such campaigns are especially suitable for online stores, as they help advertise hundreds or thousands of products very effectively. In BlueWinston, you can also set how to create keywords and ads for each product in the campaign. Quite often we come across questions

Create a Google Ads account – Get started with Google Ads

Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear

Google Ads Management – The Key to Successful Ads

In the competitive space of Google advertising, it’s impossible to bet your success only on building up your brand and engaging with your clients. To succeed you must have a vision that will lead to a great execution of your ads. One part of the strategy is to create engaging, unique and attention-grabbing advertisements to

Why should you link your client’s Google Ads account to Search Console?

Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are

How to connect Google Shopping and Shopify

If your goal is to spice up your business by adding a very useful and effective plugin to your business strategy, you’ve come to the right place. Anyone, anywhere, can start a business is the motto of a very popular online platform called Shopify that allows store owners to build their brand both online and

What is Google Shopping Actions and How to Use them

You have definitely stumbled across Amazon Prime in your customer/retailer years. It’s easy to navigate through, relatively easy to set up your account and sell your items. Most importantly, there is no need to open billions of tabs while trying to make a purchase of various items from different shops. easier for people to compare

7 Google Ad Extensions that can improve your business

Google is undoubtedly the best search engine in the world right now. With its 92.62% market share of June 2019, it handles more than 5.4 billion searches a day. People use Google daily - not only to read the news or browse social media, but to shop, promote and sell their products.

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