Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
In the competitive space of Google advertising, it’s impossible to bet your success only on building up your brand and engaging with your clients. To succeed you must have a vision that will lead to a great execution of your ads. One part of the strategy is to create engaging, unique and attention-grabbing advertisements to
Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are
If your goal is to spice up your business by adding a very useful and effective plugin to your business strategy, you’ve come to the right place. Anyone, anywhere, can start a business is the motto of a very popular online platform called Shopify that allows store owners to build their brand both online and
Running a business is quite a challenging task as it is. As a business owner, you are obligated to keep an eye on everything: from the distribution of your product to complaint handling. Between phone calls and emails, there’s hardly any time to manage frequent marketing that your business needs to thrive. Luckily, there
The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve
