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free! Find out what exactly needs to be done to protect your targeting. Google is definitively turning off classic Dynamic Search Ads (DSA) and transitioning them to the new AI Max system. If you aren't careful with the new automatic settings, the system can easily break your precise targeting for specific products and
...expand reach for additional product groups, and maintain exceptionally high efficiency? Selling top-tier photo equipment sounds great, but from a performance marketing perspective, it is like walking on thin ice. Prolaika operates with low margins typical for this segment. With such tight margins, you cannot afford to overpay a single euro
For almost a month now, news has been popping up everywhere that ChatGPT ads are officially a reality. You read all over the place about what a revolution this is and how it will change e-commerce. But are you also seeing real solutions and specific guides on how to set up this channel
Do you know how many euros from your daily budget are quietly being devoured right this second by completely nonsensical search terms? In our recent article about negative keywords in 2026 and how to avoid paying for the wrong clicks, we addressed a harsh reality. No matter how smart today's AI campaigns are,
Google Analytics 4 (GA4) is one of the most widely used tools for analyzing website traffic and user behavior. It helps track where visitors come from, how they behave on the site, which marketing activities bring results, and what actions lead to conversions. If you have decided to increase the performance of your e-shop
The e-commerce market is constantly accelerating, and for specialized e-shops, the efficiency of online advertising is often a challenge. Traditional PPC campaign management models with fixed monthly fees often carry the risk of inefficiently spent funds. Furthermore, many e-shops rely exclusively on Google and completely ignore Microsoft Ads (Bing, Yahoo, MSN, Outlook), thereby missing
Google Merchant Center (GMC) is a free tool from Google used to manage products displayed in Google Shopping, Performance Max campaigns, and other ad formats. It is exactly through Merchant Center that product feeds, product diagnostics, and connections to Google Ads accounts are managed. If you have decided to increase your e-shop's performance
Every click costs money. However, not every click comes from someone who wants to make a purchase. A user may search for the exact name of your product without actually wanting to buy it. They may be looking for a guide, a repair, a used item, or a free alternative. The query looks relevant, but
Guess what? We have some great news for you. In the new update, we focused on making BlueWinston more accessible to your colleagues and clients abroad. Until now, we only operated in Slovak and English, but that changes today. 9 languages on offer and a smart start
Do you know that feeling when Google spends an unnecessarily large part of your daily budget on products with your lowest margins? Or that moment when you find out that up to 72% of incremental YouTube conversions come from completely new customers, but you are not sure how to target
