BlueWinston is a PPC automation tool that marketing agencies use to their advantage and thus they optimize not only default manual campaigns but also automated ones made in the tool itself. In this interview, we will talk about how the Managino agency defined types of customers for e-shop AutoRicambi and
In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.
Recently we added several new features to the BlueWinston PPC tool and the user interface was also slightly updated. Our goal with this UI and feature update was to make campaign creation easier and faster for you. The new features should help you create even better and more effective campaigns and the new UI
MOYO.UA is one of the largest retailers of electronics, home appliances, and other consumer goods in Ukraine. They started the business by opening their first store in 2009. Since then their business boomed and right now they own a large e-shop with over 40.000 products. They also operate through 56 outlets in 29
On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process
Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a
If you created the Performance Max campaign you already know, that there aren’t that many ways to optimize it. Compared to standard Shopping campaigns the Performance Max campaigns don’t have keywords, search terms, or negative keywords. Creating Performance Max in BlueWinston brings a few benefits your way but wherever you create Performance Max
We would like to inform you that we have prepared a button to automatically change ETA templates to RSA templates directly in the BlueWinston interface. This feature applies only to Product Text Campaigns and Product-Group Text Campaigns. Why did we do this step? Well, starting from July 1, ETA templates won’t be updated
We are constantly adding new features to the BlueWinston PPC tool. There are two types of features - our own features, but Google also requires some features for campaigns to work properly. We would like to tell you more about the availability date attribute since it’s a new feature you can experience if
If you are new to the whole Performance Max topic we got you covered. You can check our article to learn more about this brand-new Google Ads campaign type. We have been working hard to implement P. Max ads in BlueWinston so let’s talk more about what have we done so far. Through
