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free! Google Analytics 4 (GA4) is one of the most widely used tools for analyzing website traffic and user behavior. It helps track where visitors come from, how they behave on the site, which marketing activities bring results, and what actions lead to conversions. If you have decided to increase the performance of your e-shop
The e-commerce market is constantly accelerating, and for specialized e-shops, the efficiency of online advertising is often a challenge. Traditional PPC campaign management models with fixed monthly fees often carry the risk of inefficiently spent funds. Furthermore, many e-shops rely exclusively on Google and completely ignore Microsoft Ads (Bing, Yahoo, MSN, Outlook), thereby missing
Google Merchant Center (GMC) is a free tool from Google used to manage products displayed in Google Shopping, Performance Max campaigns, and other ad formats. It is exactly through Merchant Center that product feeds, product diagnostics, and connections to Google Ads accounts are managed. If you have decided to increase your e-shop's performance
Every click costs money. However, not every click comes from someone who wants to make a purchase. A user may search for the exact name of your product without actually wanting to buy it. They may be looking for a guide, a repair, a used item, or a free alternative. The query looks relevant, but
Guess what? We have some great news for you. In the new update, we focused on making BlueWinston more accessible to your colleagues and clients abroad. Until now, we only operated in Slovak and English, but that changes today. 9 languages on offer and a smart start
Do you know that feeling when Google spends an unnecessarily large part of your daily budget on products with your lowest margins? Or that moment when you find out that up to 72% of incremental YouTube conversions come from completely new customers, but you are not sure how to target
Imagine having nearly 1,500 products in your store, only for your Performance Max algorithm to start pushing the ones with the lowest profit margins, while your actual bestsellers gather dust without getting a single impression. A nightmare for any e-commerce business, right? This exact nightmare scenario was reality for the online store Slate.sk,
Did you know that a properly optimized product feed can increase the conversion rate (CVR) by more than 12% and the click-through rate (CTR) by 7.6%? Today (in the AI-era :D), these numbers are no longer just a "nice bonus," but a matter of survival for your e-shop. Let's face it... the old
It seems everyone today is focused on performance… …and in PPC advertising, Performance Max is the symbol of performance. According to available data, this campaign type is used by nearly three-quarters to more than four-fifths of e‑shops (i.e., 75 % of e‑shops in the USA, 66 % in the DACH region, 84 % in the UK).
A campaign with a ROAS of 5:1 (500%) may look like a jackpot — but in reality, it can be unprofitable. How is that possible? ROAS (Return on Ad Spend) measures only the revenue generated by advertising relative to the cost of that advertising. So if you invest €2,000 into a
