Why should e-shops focus on strengthening their brand when they already use performance campaigns

PPC campaigns are a great solution for increasing traffic and sales in your e-shop. However, launching only PPC campaigns is not enough for the e-shop to succeed and grow. E-shops should start with brand awareness campaigns as soon as they can. We understand that this can be costly but having a strong brand makes

Importing a Google Merchant account into a Microsoft Ads account

In this guide, we wanted to show you how to easily import a Google Merchant account into your Microsoft Ads account. This is a mandatory setting to run Microsoft Smart Shopping campaigns. You can read more about this procedure on Microsoft's website. What does a process of GMC import looks

Prepare Croatian Google Ads accounts for the changeover to the EURO currency

Croatia will use the new currency EURO from 1 January 2023. Until now, they have been using their own currency, Croatian kuna (HRK), and are now switching to the European currency. This change affects a number of Google Ads accounts, so we would like to keep you informed. The change affects accounts that

How we helped Ecomod with Performance campaigns

Ecomod is a well-known Romanian Marketplace with over 10 years of e-commerce experience. The portal offers more than 50,000 products from various merchants with a focus on furniture and home & garden accessories. Ecomod focuses mainly on merchants who sell their products online, expand their business, and at the same time, they offer

How did Camix achieve a ROAS of 7000% using product ads?

Camix is a British vendor of high-end photo equipment and accessories. Based in Leeds, they sell renowned brands from companies such as Nikon, Canon, Sony, Fujifilm, and Panasonic both online and in-store. The popularity and high quality of services are also verified by highly rated reviews on Trustpilot. What

Market24: How do they use BlueWinston for expansion to Hungary and the Czech Republic

Market 24 is an e-shop that offers a wide variety of toys and products for children, such as strollers, car seats, tricycles, bouncers, blankets, beanies, and more. In addition, they also sell household and family products, sports equipment, and health goods. The e-shop offers more than 60,000 different products

Campaign replication in BlueWinston – Google to Microsoft Ads

Bing search is growing each year and advertising on it is steadily becoming available in the whole EU. With this said, the time has come for us to implement Microsoft Ads in BlueWinston. Now, you can not only show your ads on Bing search but also on Yahoo and DuckDuckGo. This guide will

How to connect a Microsoft Ads account to BlueWinston

To create a BlueWinston account, you must register your Google Ads account first. Once you have a registered Google Ads account in BlueWinston, you can then add another advertisement channel. At the top right, you can find the icon +Add new channel. Click on it, and then click on Microsoft Advertising.

Interview – How is the BlueWinston PPC tool used in Giftyland.com group?

The brand Giftyland.com have been using BlueWinston for a while now, so we asked their CEO Vainius Zalimas a few questions regarding the functions, usability and much more. Hi Vainius, could you tell us more about your company Giftyland.com and the e-shops you manage? Hi

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