Interview – Jakub Hudák from Managino agency: What types of customers shop at AutoRicambi?

BlueWinston is a PPC automation tool that marketing agencies use to their advantage and thus they optimize not only default manual campaigns but also automated ones made in the tool itself. In this interview, we will talk about how the Managino agency defined types of customers for e-shop AutoRicambi and

Create a Performance Max campaign with or without assets?

In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.

Moyo UA: How did we help with campaigns for each product?

MOYO.UA is one of the largest retailers of electronics, home appliances, and other consumer goods in Ukraine. They started the business by opening their first store in 2009. Since then their business boomed and right now they own a large e-shop with over 40.000 products. They also operate through 56 outlets in 29

How does the button to change ETA to RSA ad patterns work?

On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process

Switch Smart Shopping campaigns to the Performance Max campaigns now or let Google automatically change them later?

Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a

How to optimize Performance Max campaigns?

If you created the Performance Max campaign you already know, that there aren’t that many ways to optimize it. Compared to standard Shopping campaigns the Performance Max campaigns don’t have keywords, search terms, or negative keywords. Creating Performance Max in BlueWinston brings a few benefits your way but wherever you create Performance Max

Ad pattern change from ETA to RSA – How to change them in BlueWinston

We would like to inform you that we have prepared a button to automatically change ETA templates to RSA templates directly in the BlueWinston interface. This feature applies only to Product Text Campaigns and Product-Group Text Campaigns. Why did we do this step? Well, starting from July 1, ETA templates won’t be updated

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