Get Microsoft Ads setup, tools and coupon for 
free! Imagine having nearly 1,500 products in your store, only for your Performance Max algorithm to start pushing the ones with the lowest profit margins, while your actual bestsellers gather dust without getting a single impression. A nightmare for any e-commerce business, right? This exact nightmare scenario was reality for the online store Slate.sk,
Did you know that a properly optimized product feed can increase the conversion rate (CVR) by more than 12% and the click-through rate (CTR) by 7.6%? Today (in the AI-era :D), these numbers are no longer just a "nice bonus," but a matter of survival for your e-shop. Let's face it... the old
It seems everyone today is focused on performance… …and in PPC advertising, Performance Max is the symbol of performance. According to available data, this campaign type is used by nearly three-quarters to more than four-fifths of e‑shops (i.e., 75 % of e‑shops in the USA, 66 % in the DACH region, 84 % in the UK).
A campaign with a ROAS of 5:1 (500%) may look like a jackpot — but in reality, it can be unprofitable. How is that possible? ROAS (Return on Ad Spend) measures only the revenue generated by advertising relative to the cost of that advertising. So if you invest €2,000 into a
Growing revenue in e-commerce is often perceived as proof that a company is moving in the right direction. More orders, higher revenue, better ROAS in advertising systems - at first glance, everything looks healthy. And yet today, it’s completely common for an e-shop to grow… while actually losing money.
If someone asked you: “Which products are truly making you money today?” Would you know the answer? … Or would you just be guessing? You might be one of those making decisions blindly - without even realizing it. According to data, only 54% of companies today claim they make decisions primarily based on
Many e-commerce stores start advertising by simply “uploading the entire feed” into the ad system and waiting to see what happens. Google or another platform will supposedly figure it out. And it will… about as well as if you dumped all the books in a library into one pile and hoped the librarian would
If you run an online store or manage its marketing, you know that the "turn on a campaign and watch the money rain" era is long gone. Advertising costs are rising, and the competition never sleeps. Our own Darko recently accepted an invitation to the E-shopový kráľ podcast and broke down in detail
There are days when everything goes according to plan. And then there are days when your campaign launch is blocked by a missing "https://" in the feed, or you lose unsaved settings just because an unexpected system update occurred. We all know that in campaign management, it's often not just the big strategic decisions
Recently, we introduced a groundbreaking update to our P.Max ROAS Labelizer – Campaign Budget & Structure. It revolutionized how to systematically sort products, bulk-fix filters, and manage budgets based on real performance (you can read more about the original update HERE ). While fine-tuning this system and incorporating practical feedback, it became clear
