In the online advertising sphere, effective management of advertising campaigns through Google Ads is a fundamental pillar of success. Although the platform provides tremendous targeting and setup options, advertisers often face challenges in the form of limitations that can hinder their efforts to achieve optimal performance. In this article, we'll explore the limitations of Google
Microsoft Ads is a forward-thinking advertising platform that brings a lot of great news and improvements. It offers a wide range of targeting options and tools for precise ad targeting, where with the constant evolution of algorithms and technology, it is able to deliver effective and profitable campaigns for its clients. With the support
WIDEOREJESTRATORY24.PL is a specialized online store that commercially launched in May 2014 on the Allegro service and since August 2014, it has been conducting sales under its own brand and domain www.wideorejestratory24.pl (short: wr24.pl). The mission that the store has consistently pursued since the beginning of its operations, the store’s mission
E-commerce in France continues to grow in popularity. In 2023, it ranked seventh in the global ranking of e-commerce markets. According to the ECDB platform, it is expected to further increase by 4.6% in the coming years. Several factors support this growth. The prevalence of mobile technologies, a broader range of products, and
The e-commerce strategy, as a set of plans, is often referred to as an action plan or organized procedure that determines how a company utilizes the online environment to sell its products or services. This strategy encompasses various aspects, including marketing, logistics, customer service, payment options, and many others. Creating a successful e-commerce
As of March 5th, Performance Max campaigns are globally available within Microsoft Advertising (previously in open beta). This new type of campaign, also known as P.Max, provides you with the opportunity to utilize cutting-edge artificial intelligence for efficient management of your campaign. What are Microsoft Performance Max campaigns?
In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not
In the digital era, where the protection of personal data is becoming increasingly important, Google is introducing an updated tool, Consent Mode V2, representing a fundamental change in the processing of user data on the internet. This tool allows websites to adjust the processing of cookies based on the visitor's consent or dissent. The
We often see advertisers having problems with Bad Words in Google Ads since they don’t provide a direct tool or feature that automatically identifies "Bad Words" in their ads. This way they have to do it manually and if an e-shop has for example 5000 products, this process can last for weeks or even
What is the difference between "Bad words" and "Forbidden words" The terms "Bad words" and "Forbidden words" in the context of Google Ads are often used interchangeably, but there are subtle differences in their interpretation and application: Bad Words: This term is
