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free! „Achieving a 600% Return on Ad Spend (ROAS) in the very first weeks of a campaign?“ For some, an ambitious goal; for ADAC Insurance, a reality after deploying the new Customer Acquisition (NCA) goals within the Microsoft network. The April 2026 updates focus on three core pillars: Deeper analytics in automated campaigns Simpler
Averages lie. While you look at a satisfactory overall ROAS of your P.Max campaign in the ads manager, in the background, your budget is being quietly drained by products that should have received a different label a long time ago. But they couldn't. They had to wait for the conditions to be met
Are you launching P.Max campaigns into the world, but sometimes feel like they are a bit of a black box you can't completely see into? Finding answers as to why the algorithm acts the way it does is often complicated, leading you to lose precious time and control over your budget. That is exactly
On Wednesday, March 18, 2026, our WinstonBros team attended the historic first physical event of the E-commerce Slovakia association. It wasn't just an ordinary seminar in a boardroom - the entire event took place right on a boat on the Danube. Darko and Patrik went on our behalf to soak up the atmosphere and
Is your P.Max campaign running, clicks are piling up, but your high-performers are getting the same budget share as products that don't convert? Are your asset groups a mess, filters often incorrect, and manual checks tedious and chaotic? Then you’re in the right place. We know this problem inside out. That is exactly
The moment when a click no longer means anything. Try searching: “best Bluetooth speaker under €100.” The first thing you’ll see isn’t an ad or an organic result. It’s an AI-generated summary. And often, that’s all the user needs. No click. No visit to your website. This isn’t an experiment. It’s the new search standard and
As we announced several times at the end of last year, we have updated the billing system in the BlueWinston. As a result of this change, it is necessary to set up your payment method again directly in your account to ensure everything works properly and payments are processed smoothly. We have already prepared
The product is excluded. The listing group marks it as Excluded. Everything is correctly set in Merchant Center. And yet, you still see impressions, clicks, and spend in your report. If this is happening in a Performance Max campaign, the issue is not your product segmentation. The issue is the campaign architecture.
Just a few years ago, entering a question into Google was automatic. Today, more and more people are starting their information journey in AI tools. Faster answers, clearer explanations, and less distracting content are drawing consumers to ChatGPT, Gemini, or Copilot—and according to the latest study, more than one third of users already prefer
Valentine’s Day is ramping up - your competitors are already capturing billions, and you’re still scrolling? Does this sound like clickbait? Maybe. But it’s not far from the truth. In the US alone, Valentine’s Day spending is expected to reach a record ~$29.1 billion in 2026, more than
