If you’ve been advertising on Google or maybe only reading about advertising, you surely came across Google Smart Shopping Campaigns. This advertising structure is fully automated with the sole purpose of bringing you new customers. Smart Shopping now accounts for 40 to 60% of all Google Ads purchases, which is an evidence of how
Do you have a large inventory/well-developed website and want to find an easy and fast way to approach potential customers? Then Dynamic Search Ads are the right choice for you. Dynamic Search Ads are considered to be one of the unique campaign types you can get on Google. They are by far the
Samsung - a brand that delivers innovation and TOP products for the home (smartphones, tablets, headphones, smart watches, TVs, washing machines, dryers and accessories). It sells its products through its partners as well as through its own eshop. Starmedia - media agency that focuses on media communication for brands. It
Every successful ad needs the right audience to thrive. You can create the most engaging and innovative campaign, however it’s less likely to succeed unless you target the right audience. Google’s solution is targeting your desired audience by allowing advertisers to refine their audience reach based on a number of factors. One
During November we tested a new feature in BlueWinston, namely creating images for the Image Extension. The advantage is that BlueWinston creates one or two images for each product (ad group) to be used for the Image Extension. You can read a more detailed explanation of what Image Extension is here.
Through BlueWinston, you can create product campaigns for Google search. Such campaigns are especially suitable for online stores, as they help advertise hundreds or thousands of products very effectively. In BlueWinston, you can also set how to create keywords and ads for each product in the campaign. Quite often we come across questions
What are Image Extensions? It is an image of a product next to Text Ad shown on Google Search. This way you can engage users more because they can also see what the product looks like. A Text Ad with an image also increases click-through rate (CTR) and therefore leads to higher campaign performance.
We have been working with PPC freelancer Lukáš Král for a while now. He works from Thailand and manages PPC campaigns for Czech and Slovak clients. We asked him how satisfied is he with our PPC tool BlueWinston, how does he communicate with clients over long distances and what it's like to live
What is the purpose of Google Ads and AdSense? In this article, you can find the main differences between these two platforms. Read more.
Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear