Product Group Text Ads in Microsoft Ads
Create campaigns for product groups for advertising on Microsoft Ads and reach more customers.
Unique campaigns that target customers searching for so-called product groups.
Main Benefits of Product
Group Ads in Microsoft Ads:
Create unique campaigns that target customers who are looking for so-called Product groups. Up to 50% of potential customers do not know the exact name of the product and therefore search for more generic keywords.
Why Group and not Category campaigns?
✓ Create a campaign within 5 minutes
✓ Unique creation of target URLs automatically
✓ Automatic creation of keywords and ads
✓ Targeting a group of similar products
Reach out to customers who are still researching products.
Improve your sales and bring in new customers.
Skip the creation of keywords
and ad templates:
If you have already created a Product text campaign, you can copy the overall settings to the Group campaign.
This way, you will not only save time, but you will also be sure that everything is set as in the Product campaign.
How do these campaigns perform?
✓ Great campaign to uncover low search volume
✓ Copying settings or a separate campaign
✓ Higher click-through rate and conversion rate
✓ Targeting a group of similar products
Why start advertising Product Group Campaigns?
Better targeting → reach 50% more people due to keyword uniqueness
More impressions → you can have better %CTR due to customer search behavior
Powerful campaigns → customers convert more easily than with classic category campaigns
Lower cost per click → due to the nature of the campaigns, you may have a lower CPC than with P.Max campaigns
Competition → Microsoft Ads is a newer platform and therefore there are fewer competitors
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