7 Google Ad Extensions that can improve your business

Google is undoubtedly the best search engine in the world right now. With its 92.62% market share of June 2019, it handles more than 5.4 billion searches a day. People use Google daily - not only to read the news or browse social media, but to shop, promote and sell their products.

Case study: Happypets.ro | +117% Conversions also thanks to BlueWinston

Happypets.ro is a Romanian online pet store that sells animal feed, for example: foods for dogs, cats, fish and more. Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer's home.

How to boost Shopping Ads success with Seller ratings and Product reviews!

Seller ratings and product reviews play a key role in getting new customers. It’s more likely to get customers with good reviews than to get customers with none. Makes sense! But the question is: What’s the best way to get good seller ratings? How do they appear in Google Search and Ads? How can I

Google Shopping Bidding Strategies: The Ultimate 2020 Guide!

Despite Google Shopping being user-friendly and providing lots of tools to help you out, some of the concepts can be harder to grasp. For instance, how to automate your bids to change when you’re not online. How important is the location of bidding? What’s important to keep in mind while choosing a bidding strategy?

Google Product Ads: The perfect guide to understand what’s their purpose and how they can benefit your business

What are Google product ads and why are they so important? Product ads are crucial for advertisers with E-shops. Their sole purpose is to make your products visible for potential customers all over the Internet. Whether you are a small business or an e-Shop with hundreds of products, Google ads can boost up the traffic

Google shopping ads vs. text ads: How do they differ and how to use them to your advantage

Google shopping is the most popular ad type nowadays. They cover about 76.4% of all retail search in the US. Most eShops are keen on advertising their products on the most popular platform. While starting out, it’s only natural to look at the budgeting of your campaigns and how effective they are in driving traffic

What is Google Shopping product feed specification and how can it benefit you?

Google Shopping has become one of the most used platforms for advertising on the Internet. Obviously, every person who wants to start selling their products/offering services online, turns to Merchant Center. So, I’m guessing you are one of them! You’ve created your eShop and your account in the Merchant Center, however now you are

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