Surfaces Across Google, URL address, hotfixes – BlueWinston Update 1.65.0

We bring you another update of the BlueWinston tool, in which we added: 1. Destinations Ability to set "Destinations" for Google Merchant feeds. It is also possible to target the feed only to Surfaces Across Google, which is free advertising. You can see how to do this in our next article.

TV Shopping retailer achieves over 1000% ROI with Google Shopping

How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign

The global impact of Covid-19 on ecommerce

Doing business in the online environment has become a rollercoaster. Strong e-shops often saw an increase or only a minimal decrease in sales during the corona crisis. At the same time, smaller retailers who have not yet succeeded and now know how to increase their sales can also be visible - it depends, of

Hartes.sk | Year over year profit increase 441% from PPC

Hartes.sk is an authorized seller of tools, construction machinery, and cleaning equipment of well-known brands with more than 6 000 products on offer. Retail store Hartes in Trenčín, Slovakia has an area of 1200m² and also is an authorized service center of brand Kärcher. What we have done? Large portfolio

Did you know you can advertise on Google Shopping Ads for free?

Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products

Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

Advertise on Google Shopping tab for free? You can do that now!

The current situation in the world is quite complicated, especially for small and medium-sized businesses. After the closure of physical stores, the digital stores (e-shops) has become a lifeline for retailers. People are increasingly buying online, whether they are toys, appliances, or household items. While this is an opportunity for businesses to reconnect with

How to manage product inventory during pandemic

Business owners around the world are trying to respond the most appropriate to the panic that is raging around the world. The coronavirus pandemic brings a number of challenges to retailers of all sizes. Therefore, they have to make changes. They share information about how the company and its employees work in this situation. More

FAQ in your e-shop can drive your sales. How to organize it the best?

Frequently Asked Questions (FAQs) are no longer unique in the online world. However, there are still many people who do not pay enough attention to this page on their websites, even though the e-shop could clearly benefit from it. In this blog, we'll have look on how to give it the best structure to make

Switch to expanded text ads easily with these practices

It has been over a year since Google Ads introduced a revolutionary update, expanded text ads. These offer you even more space to attract your potential customers. However, the switch from standard to enhanced text ads may not be easy at all due to the uncertainty. Here are some tips on how you can handle

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