Main labels used in BlueWinston campaigns

BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType

What are Unique Product Identifiers and what is their purpose?

Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps

BlueWinston Update 1.69.0 – What new features have been added?

As part of the new update of the BlueWinston tool, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Added scripts for Smart Shopping campaign Until now, scripts have only been enabled for text campaigns, but with the new update, you'll be able

Google removed Shopping Ads in Turkey. How to solve this situation now?

Google has announced that it will remove its Shopping Ads in Turkey as of Aug. 10 after a decision by the Turkish Competition Authority (TCA), that it should treat all shopping comparison services equally. The TCA said that Google made the efforts of other companies difficult with algorithm updates it made for public search

What is product feed management?

The key to successful ads is showing necessary information to the right audience. When creating Shopping Ads, Google draws these information from a product feed that you create. This feed contains everything about your products that should be displayed to the potential customers in an ad. The form and organization of this feed really matters

Optimization Score: What does it mean for your ads and how high should it be

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote

eXXpozed.de | Results from BlueWinston A/B testing

eXXpozed is a German online store that offers clothes, shoes, and equipment from exclusive brands for every kind of outdoor sport. Here you will find more than 100,000 products from climbing equipment for beginners to expedition equipment for professionals. Andreas Oliver Bindhammer, a satisfied user of BlueWinston, is at the forefront of the

Plugin: Google Shopping and Search Ads in Shopify

With just a few clicks you can get your Shopify products closer to people who might be interested in them. With BlueWinston, you can increase their marketability while avoiding the time-consuming lengthy and lengthy process of creation of product ads that can be created with just one click. What does BlueWinston offer?

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