Google Ads Management – The Key to Successful Ads

In the competitive space of Google advertising, it’s impossible to bet your success only on building up your brand and engaging with your clients. To succeed you must have a vision that will lead to a great execution of your ads. One part of the strategy is to create engaging, unique and attention-grabbing advertisements to

Why should you link your client’s Google Ads account to Search Console?

Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are

How to connect Google Shopping and Shopify

If your goal is to spice up your business by adding a very useful and effective plugin to your business strategy, you’ve come to the right place. Anyone, anywhere, can start a business is the motto of a very popular online platform called Shopify that allows store owners to build their brand both online and

Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR

The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve

Pneumatiky-brno.cz | How to create product campaigns for a specific location?

Pneumatiky-brno.cz is an e-shop that deals with car tires and batteries in the Czech Republic. This e-shop serves the company only as a secondary sales platform. As far as profits are concerned the most significant thing for the company is the service and replacement of tires in the spring and autumn seasons.

Margin oriented Google Scripts for Product Text and Smart Shopping Ads

As part of the new update to BlueWinston, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Script for excluding poorly performing keywords, based on a margin from the total value of conversions BlueWinston works with a new variable! It is used in scripts and

Removing Low Search Volume Keywords from Google Ads campaigns

We are constantly improving our BlueCinston PPC tool with new functions and options. In this new article, you can read about the new features we added in Update 1.77.25. 1. Removing Low search volume keywords We bring you a new feature that works on all campaigns in your entire BlueWinston account. When

What is Google Shopping Actions and How to Use them

You have definitely stumbled across Amazon Prime in your customer/retailer years. It’s easy to navigate through, relatively easy to set up your account and sell your items. Most importantly, there is no need to open billions of tabs while trying to make a purchase of various items from different shops. easier for people to compare

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