Create a Performance Max campaign with or without assets?

In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.

Switch Smart Shopping campaigns to the Performance Max campaigns now or let Google automatically change them later?

Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a

How to optimize Performance Max campaigns?

If you created the Performance Max campaign you already know, that there aren’t that many ways to optimize it. Compared to standard Shopping campaigns the Performance Max campaigns don’t have keywords, search terms, or negative keywords. Creating Performance Max in BlueWinston brings a few benefits your way but wherever you create Performance Max

Ad pattern change from ETA to RSA – How to change them in BlueWinston

We would like to inform you that we have prepared a button to automatically change ETA templates to RSA templates directly in the BlueWinston interface. This feature applies only to Product Text Campaigns and Product-Group Text Campaigns. Why did we do this step? Well, starting from July 1, ETA templates won’t be updated

How to set up Image Extension in BlueWinston campaigns

What are Image Extensions? It is an image of a product next to Text Ad shown on Google Search. This way you can engage users more because they can also see what the product looks like. A Text Ad with an image also increases click-through rate (CTR) and therefore leads to higher campaign performance.

BlueWinston Update: Take advantage of the new Ad Customizer feature and Search Term Report

Our team is constantly working on improvements to get better results and even better visibility into your campaigns. In May 2021 we added Ad customizers and Search term report for campaign or ad group. What are Ad Customizers? In this update, we bring you a new option on how to

BlueWinston Update 1.69.0 – What new features have been added?

As part of the new update of the BlueWinston tool, we bring you several new features that will simplify your operation and functionality of BlueWinston: 1. Added scripts for Smart Shopping campaign Until now, scripts have only been enabled for text campaigns, but with the new update, you'll be able

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