Case studies

Case studies

Check out the results that our Bluewinston clients have achieved thanks to product ads automation in Google Search

Product text ads automation brought stable CPA in Google Ads
BlueWinston reduced CoS by -30% on campaigns in Google Ads for PVMsystem

Product Text Ads automation brought stable CPA in 3 months for electric hand tools

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We reduced CoS by -30% on campaigns which bring 42% of total traffic from Google

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How to Automate PPC Campaigns for 350,000 Products?
Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

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Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

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Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%
Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

CTR over 10%, hundreds of conversions and longterm ROI 500%

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Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

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Boosted sales via google search automated software for product performance ppc - AQT

Effectix.com – an online marketing agency boosted ROAS for AQT.sk by +901%

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Other case studies

www.knihyprekazdeho.sk
Segment: books
Number of product campaigns: 9

Number of eligible products with eligible keywords:
5881 (48% of total products)
Total number of products in campaigns: 12279
Eligible keywords vs. total keywords: 25285 / 182073

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.72 % 1.9 0.11 EUR 5.13 EUR 2.17 % +27.4 %
sugar and cotton

www.sugarandcotton.com
Segment: cute clothing & accessories for cute people
Number of product campaigns: 1
Number of DSA-P campaigns: 1

Number of eligible products with eligible keywords:
77 (47% of total products)
Total number of products in campaigns: 163 (targeted with DSA-P campaigns)
Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
4.63 % 1.9 0.78 USD 9.32 USD 8.35 % +109.1%
exxpozed

www.exxpozed.de (.com in creating process…)
Segment: outdoor sports, fashion and accessories / equipment
Number of product campaigns: 8
Number of product-group campaigns: 8
Number of DSA-P campaigns: 6

Number of eligible products with eligible keywords:
5881 (48% of total products)
Total number of products in campaigns: 12279 (targeted with product-group & DSA-P campaigns)
Eligible keywords vs. total keywords: 101398 / 155433

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.78 % 2.2 0.32 EUR 12.99 EUR 2.43 % +38.1%
pneumatiky.sk

www.pneumatiky.sk
Segment: tires and wheels
Number of product campaigns: 6
Number of product-group campaigns: 11
Number of DSA-P campaigns: 1 (targeted on 2394 products)

Number of eligible products with eligible keywords:
8066 (37% of total products)
Total number of products in campaigns: 21834 (targeted with product-group campaigns)
Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
16.74 % 2.4 0.18 EUR 14.63 EUR 3.72 % +46 %
lacne-baterie.eu

www.lacne-baterie.eu
Segment: batteries for notebooks & AC adapters
Number of product campaigns: 25
Number of DSA-P campaigns: 1 (targeted on 147 products)

Number of eligible products with eligible keywords:
1313 (19% of total products)
Total number of products in campaigns: 6866
Eligible keywords vs. total keywords: 3364 / 104225

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
19.46 % 1.0 0.24 EUR 3.74 EUR 4.45 % +22.4 %
amino z

www.aminoz.com.au
Segment: Bodybuilding, Fitness & Health supplements
Number of product campaigns: 8
Number of product-group campaigns: 10
Number of DSA-P campaigns: 4 (targeted on 5029 products)

Eligible products with eligible keywords:
3620 (40% of total products)
Total number of products in campaigns: 8982
(targeted with product-group campaigns & DSA-P campaigns)
Eligible keywords vs. total keywords: 6470 / 397864

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.13 % 2.8 0.78 EUR 27.3 EUR 2.29 % +12.2 %

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.08 % 2.5 0.8 EUR 32.9 EUR 2.46 % +4.4 %

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
1.85 % 2.8 0.63 EUR 29.4 EUR 2.13 % +10.2 %

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.96 % 2.7 0.78 EUR 33.1 EUR 2.04 % +7.9 %
centrumkolies.sk

www.centrumkolies.sk
Segment: Wheels
Number of product campaigns: 6
Number of product-group campaigns: 11
Number of DSA-P campaigns: 3 (targeted on 45328 products)

Eligible products with eligible keywords:
362 (0,8% of total products)
Total number of products in campaigns: 45328
(targeted with product-group campaigns & DSA-P campaigns)

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
8.74 % 1.4 0.21 EUR 0.93 % 2614 % 400 % 6

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
13.42 % 2.0 0.19 EUR 0 % 0 % 400 % -1

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
15.45 % 1.3 0.22 EUR 1.06 % 2673 % 400 % 6

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
4.45 % 1.4 0.20 EUR 0.65 % 2538 % 400 % 5

www.naplne-do-tlaciarni.sk
Segment: ink & laser toners, catridges
Total conversions: 5574 x
Number of product campaigns: 20

Eligible products with eligible keywords: 6227 (98% of total products)
Total number of products in campaigns: 6392

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
11.86 % 2.4 0.27 EUR 4.43 % 799 % 125 % 5
dr.max lekaren

www.drmax.sk
Segment: Apotheke, medicaments
Total conversions: 6589 x
Total revenue: 191167€
Number of product campaigns: 5
Number of product-group campaigns: 3

Eligible products with eligible keywords: 6846 (44% of total products)
Total number of products in campaigns: 15636 (targeted with product-group campaigns campaigns)

telefonica o2

www.o2.sk
Segment: Mobile / Smart phones, Provider
Total conversions: 787 x
Total revenue: 21032€
Number of product campaigns: 124

Eligible products with eligible keywords: 122 (60% of total products)
Total number of products in campaigns: 203

pomocnik.sk

www.pomocnik.sk
Segment: garden & garage tools
Total conversions: 513 x
Number of product campaigns: 1

Eligible products with eligible keywords:
569 (95% of total products)
Total number of products in campaigns: 599

car computer exchange

www.carcomputerexchange.com
Segment: car electronics, modules
Total conversions: 3113 x
Number of product campaigns: 34

Eligible products with eligible keywords: 1389 (56% of total products)
Total number of products in campaigns: 2457

Segment: travel agency, booking, agency iFocus.sk
Total conversions: 2939 x
Number of product campaigns: 2

Eligible products with eligible keywords: 229 (79% of total products)
Total number of products in campaigns: 291

Bosch

www.bosch-sk.sk
Segment: Bosch power tools
Results from only 1 running product campaign with 548 eligible products!

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