Case studies

Case studies

Check out the results that our Bluewinston clients have achieved thanks to product ads automation in Google Search

Autovybava.sk | How to have a better overview in campaigns

Autovybava.sk | How to have a better overview in campaigns

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TV Shopping retailer achieves over 800% ROI with Google Shopping

eXXpozed.de | Results from BlueWinston A/B testing

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TV Shopping retailer achieves over 800% ROI with Google Shopping

TV Shopping retailer achieves over 1000% ROI with Google Shopping

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Hartes.sk: Year over year profit increase 441% from PPC

Hartes.sk: Year over year profit increase 441% from PPC

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Orange: 30% decrease in CPA amongst device sales

Orange: 30% decrease in CPA amongst device sales

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Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

CTR over 10%, hundreds of conversions and longterm ROI

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BlueWinston reduced CoS by -30% on campaigns in Google Ads for PVMsystem

We reduced CoS by -30% on campaigns which bring 42% of total traffic from Google

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How to Automate PPC Campaigns for 350,000 Products?

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

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Product text ads automation brought stable CPA in Google Ads

Product Text Ads automation brought stable CPA in 3 months for electric hand tools

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Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

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Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

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Boosted sales via google search automated software for product performance ppc - AQT

Effectix.com – an online marketing agency boosted ROAS for AQT.sk by +901%

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Other case studies

Knihy pre každého logo

www.knihyprekazdeho.sk
Segment: books
Number of product campaigns: 9

Number of eligible products with eligible keywords:
5881 (48% of total products)
Total number of products in campaigns: 12279
Eligible keywords vs. total keywords: 25285 / 182073

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.72 % 1.9 0.11 EUR 5.13 EUR 2.17 % +27.4 %
sugar and cotton logo

www.sugarandcotton.com
Segment: cute clothing & accessories for cute people
Number of product campaigns: 1
Number of DSA-P campaigns: 1

Number of eligible products with eligible keywords:
77 (47% of total products)
Total number of products in campaigns: 163 (targeted with DSA-P campaigns)
Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
4.63 % 1.9 0.78 USD 9.32 USD 8.35 % +109.1%
exxpozed logo

www.exxpozed.de (.com in creating process…)
Segment: outdoor sports, fashion and accessories / equipment
Number of product campaigns: 8
Number of product-group campaigns: 8
Number of DSA-P campaigns: 6

Number of eligible products with eligible keywords:
5881 (48% of total products)
Total number of products in campaigns: 12279 (targeted with product-group & DSA-P campaigns)
Eligible keywords vs. total keywords: 101398 / 155433

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.78 % 2.2 0.32 EUR 12.99 EUR 2.43 % +38.1%
pneumatiky.sk logo

www.pneumatiky.sk
Segment: tires and wheels
Number of product campaigns: 6
Number of product-group campaigns: 11
Number of DSA-P campaigns: 1 (targeted on 2394 products)

Number of eligible products with eligible keywords:
8066 (37% of total products)
Total number of products in campaigns: 21834 (targeted with product-group campaigns)
Eligible keywords vs. total keywords: 212 / 542

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
16.74 % 2.4 0.18 EUR 14.63 EUR 3.72 % +46 %
lacne-baterie.eu logo

www.lacne-baterie.eu
Segment: batteries for notebooks & AC adapters
Number of product campaigns: 25
Number of DSA-P campaigns: 1 (targeted on 147 products)

Number of eligible products with eligible keywords:
1313 (19% of total products)
Total number of products in campaigns: 6866
Eligible keywords vs. total keywords: 3364 / 104225

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
19.46 % 1.0 0.24 EUR 3.74 EUR 4.45 % +22.4 %
amino z logo

www.aminoz.com.au
Segment: Bodybuilding, Fitness & Health supplements
Number of product campaigns: 8
Number of product-group campaigns: 10
Number of DSA-P campaigns: 4 (targeted on 5029 products)

Eligible products with eligible keywords:
3620 (40% of total products)
Total number of products in campaigns: 8982
(targeted with product-group campaigns & DSA-P campaigns)
Eligible keywords vs. total keywords: 6470 / 397864

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.13 % 2.8 0.78 EUR 27.3 EUR 2.29 % +12.2 %

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
3.08 % 2.5 0.8 EUR 32.9 EUR 2.46 % +4.4 %

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
1.85 % 2.8 0.63 EUR 29.4 EUR 2.13 % +10.2 %

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Avg. Cost / Conv. Conv. rate ROI (%)
2.96 % 2.7 0.78 EUR 33.1 EUR 2.04 % +7.9 %
centrumkolies.sk logo

www.centrumkolies.sk
Segment: Wheels
Number of product campaigns: 6
Number of product-group campaigns: 11
Number of DSA-P campaigns: 3 (targeted on 45328 products)

Eligible products with eligible keywords:
362 (0,8% of total products)
Total number of products in campaigns: 45328
(targeted with product-group campaigns & DSA-P campaigns)

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
8.74 % 1.4 0.21 EUR 0.93 % 2614 % 400 % 6

Product performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
13.42 % 2.0 0.19 EUR 0 % 0 % 400 % -1

Product-Group performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
15.45 % 1.3 0.22 EUR 1.06 % 2673 % 400 % 6

DSA-P performance campaigns

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS How much increase
4.45 % 1.4 0.20 EUR 0.65 % 2538 % 400 % 5
Naplnedotlaciarni.sk logo

www.naplne-do-tlaciarni.sk
Segment: ink & laser toners, catridges
Total conversions: 5574 x
Number of product campaigns: 20

Eligible products with eligible keywords: 6227 (98% of total products)
Total number of products in campaigns: 6392

CTR (%) Avg. position Avg. cost per click Conv. rate Actual %ROAS Minimum %ROAS Change in %ROAS
11.86 % 2.4 0.27 EUR 4.43 % 799 % 125 % 5
dr.max lekaren logo

www.drmax.sk
Segment: Apotheke, medicaments
Total conversions: 6589 x
Total revenue: 191167€
Number of product campaigns: 5
Number of product-group campaigns: 3

Eligible products with eligible keywords: 6846 (44% of total products)
Total number of products in campaigns: 15636 (targeted with product-group campaigns campaigns)

Dr. MAX Sumarizácia prípadovej štúdie
telefonica o2 logo

www.o2.sk
Segment: Mobile / Smart phones, Provider
Total conversions: 787 x
Total revenue: 21032€
Number of product campaigns: 124

Eligible products with eligible keywords: 122 (60% of total products)
Total number of products in campaigns: 203

O2 Sumarizácia prípadovej štúdie
pomocnik.sk logo

www.pomocnik.sk
Segment: garden & garage tools
Total conversions: 513 x
Number of product campaigns: 1

Eligible products with eligible keywords:
569 (95% of total products)
Total number of products in campaigns: 599

Prípadové štúdie štatistiky
car computer exchange logo

www.carcomputerexchange.com
Segment: car electronics, modules
Total conversions: 3113 x
Number of product campaigns: 34

Eligible products with eligible keywords: 1389 (56% of total products)
Total number of products in campaigns: 2457

Segment: travel agency, booking, agency iFocus.sk
Total conversions: 2939 x
Number of product campaigns: 2

Eligible products with eligible keywords: 229 (79% of total products)
Total number of products in campaigns: 291

Súhrn štatistík prípadovej štúdie
Bosch-sk logo

www.bosch-sk.sk
Segment: Bosch power tools
Results from only 1 running product campaign with 548 eligible products!

Sumarizácia prípadovej štúdie

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