Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products
Business owners around the world are trying to respond the most appropriate to the panic that is raging around the world. The coronavirus pandemic brings a number of challenges to retailers of all sizes. Therefore, they have to make changes. They share information about how the company and its employees work in this situation. More
Frequently Asked Questions (FAQs) are no longer unique in the online world. However, there are still many people who do not pay enough attention to this page on their websites, even though the e-shop could clearly benefit from it. In this blog, we'll have look on how to give it the best structure to make
With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote their
For many, the start of a new year means evaluating the previous one. Or they are developing a new business strategy for the upcoming one. However, developing a strategy in a constantly evolving field such as ecommerce is not an easy task. Everchanging environment, trends or external factors, new updates in services... Let’s have a
Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads. If your previous blog convinced you
You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong? Let's have a look... As
The Merchant Center logo is a great way to build knowledge about your brand. It is used when advertising your products on Google, where users can associate them with a specific visual of your brand. We have put together a quick step-by-step guide on how to upload your logo to Google Merchant, as well as
When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all way too easy. Choosing the
The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided to the Google Merchant. Google
