TV Shopping retailer achieves over 1000% ROI with Google Shopping

How BlueWinston helped? Using the BlueWinston tool the agency was able to convert source XML feed into feed for Google Merchant. Then they were able to create segmented campaigns based on smaller categories. After some testing the agency decided to run one Smart Shopping campaign, which helped to increase performance. Smart Shopping campaign

The global impact of Covid-19 on ecommerce

Doing business in the online environment has become a rollercoaster. Strong e-shops often saw an increase or only a minimal decrease in sales during the corona crisis. At the same time, smaller retailers who have not yet succeeded and now know how to increase their sales can also be visible - it depends, of

Did you know you can advertise on Google Shopping Ads for free?

Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products

Which segments were most affected by the Covid-19 situation in Slovakia?

Covid-19 coronavirus is the main topic these days. It is also no exception in connection with the question of how this situation affects e-commerce in Slovakia. Since March, most people in Slovakia have been staying safe in their homes, and they only go out if necessary. This is precisely the consequence of changes in

Advertise on Google Shopping tab for free? You can do that now!

The current situation in the world is quite complicated, especially for small and medium-sized businesses. After the closure of physical stores, the digital stores (e-shops) has become a lifeline for retailers. People are increasingly buying online, whether they are toys, appliances, or household items. While this is an opportunity for businesses to reconnect with

How to manage product inventory during pandemic

Business owners around the world are trying to respond the most appropriate to the panic that is raging around the world. The coronavirus pandemic brings a number of challenges to retailers of all sizes. Therefore, they have to make changes. They share information about how the company and its employees work in this situation. More

Do even more with the new features in the Google Ads app

Track your campaign information anywhere, even on the go with the Google Ads app. You can easily download it to your smartphone on Google Play for Android or the App Store for iOS. With these new features, you can do even more with the app. Google Ads makes marketers’ life easier in several ways. In particular, they

What to look for when creating a marketing strategy in 2020

For many, the start of a new year means evaluating the previous one. Or they are developing a new business strategy for the upcoming one. However, developing a strategy in a constantly evolving field such as ecommerce is not an easy task. Everchanging environment, trends or external factors, new updates in services... Let’s have a

Google will donate 304mil. € to sellers in the form of a Google Ads credit

The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340 million (approximately € 304 million).

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