How to set up and use DSA Page feeds in Google Ads

What are DSA Page feeds? DSA Page feeds are used for Google DSA campaigns. DSA campaigns are based on the content on your web and using Page feeds you can choose specific URLs as landing pages. It gives you an advantage to choose only some URLs, for example for your best sellers. DSA Page feed

What is product feed management?

The key to having successful ads is to show important information to the right audience. Google draws information from the product feed you’ve created while generating Shopping Ads. This feed contains information about every product displayed to the potential customers. The organization and structure of your product feed plays a vital role in getting the

New annotations in Google Shopping Ads that will bring better traffic

Google is constantly working to improve its services, whether by modifying old features or adding brand new ones. This time, they shed light on merchants who use shopping campaigns. New annotations in Shopping ads In addition to the annotations you can already use in Shopping Ads, Google has added two more. These are Free shipping

Main labels used in BlueWinston campaigns

BlueWinston uses two main types of labels to know what to control: BW (alias BlueWinston) BWBID (alias Blue Winston Bid Strategy) BlueWinston check and change the following object parameters: Object Label Parameter, which BW sets Ad Group BW Status, BidMicroAmount (maxCPC), CriterionUserLists (Publiká) Keyword BW Status, Param1, Param2, DestinationURL, MatchType

What are Unique Product Identifiers and what is their purpose?

Unique product identifiers, also known as UPIs, specifically define and distinguish products in the global marketplace. Each product has its unmatchable UPI that is designated by the manufacturer. These special pointers help to match customer’s search queries with the seller’s (your) offer. What does it mean? Every single product has its unique identifier that helps

Google, Türkiye’de Alışveriş Reklamlarını kaldırdı. Bu durum nasıl çözülür?

Google, Rekabet Kurumu’nun (RK), Alışveriş Karşılaştırma Servisler‘ine eşit davranması gerektiği yönündeki kararının ardından, 10 Ağustos itibariyle Türkiye’deki alışveriş reklamlarını kaldıracağını duyurdu. Rekabet Kurumu, Google’ın genel arama hizmetleri ve reklamlar için yapılan algoritma güncellemeleri ile diğer şirketlerin faaliyetlerini zorlaştırdığını söyledi. Şubat 2020’de Rekabet Kurumu, arama motoru pazarındaki hakim durumunu kötüye kullanarak, ülke içindeki online alışveriş hizmetleri pazarındaki rakiplerin

Google removed Shopping Ads in Turkey. How to solve this situation now?

Google has announced that it will remove its Shopping Ads in Turkey as of Aug. 10 after a decision by the Turkish Competition Authority (TCA), that it should treat all shopping comparison services equally. The TCA said that Google made the efforts of other companies difficult with algorithm updates it made for public search

Optimization Score: What does it mean for your ads and how high should it be

With analytics tools, you can observe the performance of your ads, whether they are bringing you new leads and sales, or what is their potential in the future. Optimization score is such an analytical tool directly in Google Ads and it’s available for free. Analytics tools are important for anyone who chooses to promote

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