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free! „Achieving a 600% Return on Ad Spend (ROAS) in the very first weeks of a campaign?“ For some, an ambitious goal; for ADAC Insurance, a reality after deploying the new Customer Acquisition (NCA) goals within the Microsoft network. The April 2026 updates focus on three core pillars: Deeper analytics in automated campaigns Simpler
Averages lie. While you look at a satisfactory overall ROAS of your P.Max campaign in the ads manager, in the background, your budget is being quietly drained by products that should have received a different label a long time ago. But they couldn't. They had to wait for the conditions to be met
Are you launching P.Max campaigns into the world, but sometimes feel like they are a bit of a black box you can't completely see into? Finding answers as to why the algorithm acts the way it does is often complicated, leading you to lose precious time and control over your budget. That is exactly
Is your P.Max campaign running, clicks are piling up, but your high-performers are getting the same budget share as products that don't convert? Are your asset groups a mess, filters often incorrect, and manual checks tedious and chaotic? Then you’re in the right place. We know this problem inside out. That is exactly
As we announced several times at the end of last year, we have updated the billing system in the BlueWinston. As a result of this change, it is necessary to set up your payment method again directly in your account to ensure everything works properly and payments are processed smoothly. We have already prepared
At the beginning of December, we informed you about a change in the billing system in the BlueWinston application. Following this change, each client needs to set up their billing and payment details in their BlueWinston account, or choose the preferred payment method for using the BlueWinston tool. As this is an
Campaigns are on hold because you’re missing an XML feed? They don’t have to be anymore. A new feature has arrived in BlueWinston that changes everything… Most e-shops face the same obstacle: to run automated product campaigns, you need a high-quality product XML feed. But having one is far from guaranteed. Many e-shops upload their
After ChatGPT became the fastest‑growing app in history and made its way into offices, schools, and homes, the next logical step has arrived - ChatGPT Atlas, the first web browser built entirely on artificial intelligence. It’s not just “Chrome with a chatbot on the side,” but a completely new concept: a browser that understands context,
Google, the largest search engine, is introducing a quiet but technologically significant change in the display of search results. For the first time in history, it is giving users the option to decide for themselves whether they want to see sponsored results or not. This feature, available globally, is changing the way we interact
A New Era of Personalized Online Shopping ChatGPT is no longer just a tool for generating text or answering questions. OpenAI is expanding its capabilities into the realm of online shopping - and it’s doing so in a way that fundamentally differs from traditional search engines or e-commerce platforms.
