In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.
Recently we added several new features to the BlueWinston PPC tool and the user interface was also slightly updated. Our goal with this UI and feature update was to make campaign creation easier and faster for you. The new features should help you create even better and more effective campaigns and the new UI
On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process
Switch Smart Shopping campaigns to the Performance Max campaigns now or let Google automatically change them later?
Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a
We are constantly adding new features to the BlueWinston PPC tool. There are two types of features - our own features, but Google also requires some features for campaigns to work properly. We would like to tell you more about the availability date attribute since it’s a new feature you can experience if
If you are an e-commerce merchant and want to use our PPC tool BlueWinston, you can get up to 120€ free credit in Google Ads. We can create a new Google Ads account for you, link it to BlueWinston and send you admin access. What is a Google Ads promotional code
Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
The publishing house C.H.Beck is a leading provider of professional legal information. C. H. Beck’s offer includes specialized publications dedicated to lawyers, tax advisors, HR departments, public administration, as well as legal trainees and students. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve
Pneumatiky-brno.cz is an e-shop that deals with car tires and batteries in the Czech Republic. This e-shop serves the company only as a secondary sales platform. As far as profits are concerned the most significant thing for the company is the service and replacement of tires in the spring and autumn seasons.
Google Product Ads: The perfect guide to understand what’s their purpose and how they can benefit your business
What are Google product ads and why are they so important? Product ads are crucial for advertisers with E-shops. Their sole purpose is to make your products visible for potential customers all over the Internet. Whether you are a small business or an e-Shop with hundreds of products, Google ads can boost up the traffic