In the first part of the article, we took a closer look at what Consent Mode is and the differences between Consent Mode and Consent Mode V2, while in the second part, we will talk how to resolve the update to Consent Mode V2 and what to do if Consent Mode V2 is not
In the digital era, where the protection of personal data is becoming increasingly important, Google is introducing an updated tool, Consent Mode V2, representing a fundamental change in the processing of user data on the internet. This tool allows websites to adjust the processing of cookies based on the visitor's consent or dissent. The
When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in Slovakia, Upterdam, took place, we were amazed by the positive energy that filled the air. When we entered the D1 Center premises in Senec on September 21, 2023, where the largest e-commerce conference in
In this article, we will delve deeper into the Performance Max campaigns (abr. P. Max) and the use of assets in them. This is most of all related to the optimization of the P. Max campaigns, especially when you have a limited budget and want to achieve the best possible performance of the campaign.
Recently we added several new features to the BlueWinston PPC tool and the user interface was also slightly updated. Our goal with this UI and feature update was to make campaign creation easier and faster for you. The new features should help you create even better and more effective campaigns and the new UI
On Monday, July 11, 2022, around noon, a button to change the old ETA advertising templates to RSA templates will appear in BlueWinston. The button will be located here: You can read about the windows that appear after clicking the "Migrate ETA ads to RSA" button in the manual, where we have summarized the process
Performance Max campaigns are a brand new and interesting campaign type in Google Ads about which we already wrote a bit. In this follow-up article, we would like to talk more about the transition from Smart Shopping campaigns to Performance max campaigns. A lot of e-shops already have Smart Shopping campaigns with a
We are constantly adding new features to the BlueWinston PPC tool. There are two types of features - our own features, but Google also requires some features for campaigns to work properly. We would like to tell you more about the availability date attribute since it’s a new feature you can experience if
If you are an e-commerce merchant and you want to use our PPC tool BlueWinston, you can get free credit for advertising through Google Ads. What is a Google promo code/voucher? Google Ads promotional codes are codes that provide free credit that can be redeemed in Google Ads. Since
Following the announcement in April this year, Google is making changes for automated bidding strategies. This is to make bidding strategies more transparent. The existing bidding strategies Target Cost Per Acquisition (Target CPA) and Target Return on Ad Spend (Target ROAS) will be able to continue to be used, but they will also be part
