Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence mainly the web owners.

In our previous blog  we informed you about the change in how Google is crawling new webpages that are later included in the search. It is mobile-first index that favorizes mobile versions of webpages for assessing the quality and relevance. Based on these it further evaluates, whether your webpage is worth being placed into the search and if so, to which position. Therefore, if you are an owner of a website/e-shop, continue reading to know how to get ready for this update.

The best case is if you have a responsive web design that automatically adjust to the size of device where it is displayed. If you have only desktop version of your web, you do not have to be concerned neither – Google will keep using that one. However, where the problem may arise is if you have a mobile version, but it is of less quality than the desktop one (for instance, it has less content).

When crawling, Google Bot considers various variables – learn more about them in our previous blog . These you should follow primarily when creating a good mobile website. Alongside, you should not forget about the features of suitable mobile design, so you do not drive away your potential customers.

Mobile-first indexing features to focus on

There is not a universal rule to create the best mobile-friendly version of a website. There are, however, some features to focus on and boost your business. Here are some of them:

  •        Clarity and clearness

Concentrate on the product and its sale. Remember that the display size is far smaller than the desktop one! If your webpage contains too many elements that are disturbing each other or overlapping, it might distract the focus from the product.

  •        Call to action

CTA phrases should be placed where the potential customer can see them on the first sight after loading the webpage.

  •        User-friendly notices

If it is a sales season, do not let the notice cover the whole page and display of a smartphone. Place it, so it does not overlap with the menu or CTA phrases. In other case you can drive away your potential customers easily.

  •        Clear menu

Do not include too many options in your menu. Try to focus on the most general categories – for instance in the case of clothes it may be men/women/kids/unisex and so forth. Let the customers find more concrete categories in the search. Also, place these categories vertically rather than horizontally.

  •        Tappable logo

Many people automatically assume that tapping the logo brings them to home page. Make it easier for them by making your logo tappable!

  •        Simple search

The search in mobile version is crucial, because the small display limits the number of shown products. Place it on the top of the website. Users can easily type the search term and it brings them to the right category of products. You can make it even easier by adding third-party features such as auto-complete and auto-correct.

  •        Fast process

The purchase process should be fast. Try not to distract your customers on the path from the product to the payment. You can support the fast process by third-party feature that remembers the data the customer has inserted, which can make his or her purchase even faster the next time. Of course, with his or her consent!


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About the Author:

Account Manager and aspiring PPC specialist at BlueWinston. I like to learn about newest information about ecommerce business and Google Ads.