Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with a focus on high-quality audio. You can listen to audiobooks at any time in both Android and iOS apps.

The goal of the collaboration was to launch and automatize acquisition campaigns targeted on names of audiobooks, with more than 4,000 titles in the e-shop.

Martin Mucha is an online marketer for more than 6 years. As a freelancer he specifies in PPC advertising. He works with accounts of small and medium-sized websites and e-commerce projects, providing his experience with online marketing in the markets of books, furniture, car parts, travel companies, fashion and many others.

As is well known, on the Czech market, besides obligatory Google, competes also Seznam search engine. The sets of Audiotéka users and Seznam search engine users intersect only minimally, and therefore it could fall on Slovak tool Blue Winston as well.

After setting up CPA and ROI and exclusion of inappropriate keywords, it turned out that Blue Winston is more than suitable for this purpose. After almost a year of using the tool, it has managed to maintain a CTR of over 10% in the product campaigns created through Blue Winston, acquire hundreds of orders and a long-term ROI of around 500%.

Great results, an intuitive user interface and very helpful and active customer support ensure that collaboration of Audiotéka and Blue Winston will continue in the future.

If you want to try out Audiotéka yourself, we give all new customers 100 Kč discount. is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
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