Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear guide on how to do it.
Creating a Google Ads account
On the Google Ads page, click the blue ‘Start now‘ button in the top right corner. Choose the email you want to sign up with. If you already have your Google Account (Gmail), use this email address. If you want other people to use your Google Ads account, you can invite them when you create one.
If you have a Gmail account, enter your password and sign in. When you sign in with another email or create a new one, click ‘Create a new account’.
I have experience with Google Ads
It only takes a few minutes to create an ad campaign, so Google Ads will offer you this option right from the start. To create automated product campaigns we use our unique tool BlueWinston.com. Therefore, click ‘Experienced with Google Ads?’ and then ‘Cancel’ for this time.
Once you confirm your business information – time zone, country, and currency – you’ll find yourself in your own Google Ads account. From here you will create advertising campaigns for your services and products. Before that, however, you need to set up basic settings to make these ad campaigns work. You can find them at the top in the ‘Tools’ section.
What do the individual settings mean?
Billing and payments
In the Billing and Payments section, you need to complete the required information to start your advertising. Set who should be charged for the transactions regarding your ads and how you want to pay them.
The payment method for advertising is pay-per-click (PPC), which means that the payment occurs in the case when your potential customer clicks on your ad. Not when the ad displays.
You can use different sources of business data and feeds in your account. You manage these sources in the Business Data section. For example, these sources may include parameters for your ad’s behavior in a particular context, or a product inventory to generate dynamic ads. These are advanced settings that you can come back to later.
As mentioned at the beginning of this article, you can additionally set up access to your account for others. Don’t give them your password! In the Account Access settings, create shared access based on their email address and select the competencies that these people will have in your account. You can add and remove these accesses over time.
In this section, you can track the linking of your Google Ads account to those in other services provided or mediated by Google. This way you have everything organized and under your thumb. We focus on Google Analytics in our other guide, but we recommend creating links also with other services according to your needs.
In Preferences, you set up basic information about your account, such as language and number format, country, time zone, and so on.
Google Merchant Center
The Google Merchant Center is used to upload your store data. To advertise products, you must first upload your inventory on this system and then link it to Google Ads. The following articles provide guidance on creating a Google Merchant Center account and linking it to Google Ads.
This is how fast we’ve been able to create and set up a Google Ads account quickly, and you’re just a step from creating your first advertising campaign for your services and products. However, for better efficiency, you must first create accounts in Google Analytics and the Google Merchant Center. If you prefer to see this guide in video version, check out our YouTube video.