What is an Ad Group?
Ad Group is a set of ads and keywords that are related to each other and housed under an Ad Group. For example, if you are selling cosmetics for both men and women, you set two different campaigns. One is for men and one is for women. We call these Ad Groups.
There are no limitations on the number of ads or keywords in an ad group.
One of the most important things to understand about an ad group is that only the keywords in a particular group can trigger ads in that group.
Group ad groups by similar themes
One of the best-organized structure of ad groups is based on the sections or categories that appear on the website. For example, you sell desserts, beverages, and snacks on your website.
The keyword list in each ad group tells our system to show ads for these products only on websites related to them.