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Ad preview and diagnosis

How do you check if your ad is running? In Google Search? Well, I am sorry to tell you that you are doing it wrong. You should definitely start using Google’s tool Ad Preview and Diagnosis.

What is Ad Preview and Diagnosis and why is it better than using Google Search?

It is a tool in Google Ads and you can find it in the upper menu under Tools icon. After clicking on it you can check if your ads are running well or if they are not running at all and why not.

Ad Preview and Diagnosis in Tools menu

After you click on it, you can type in your keyword, choose the location and device where you want to preview your ad. After that, you can see if there is any problem with your ads and how to fix it.

And why should you use Ad preview tool instead of Google Search? Well, the answer is simple. You don’t want to mess with campaign metrics when you are testing multiple keywords. You impressions rise and your CTR sinks down.
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