This option becomes easy as soon as you to define your acquisition costs. Acquisition is an amount of money you can afford to spend on acquiring one customer. Then you just enter your target CPA and this method is ready to start. It is ideal to optimize conversions. GoogleAds will focus on converting users at a specific acquisition cost. Bids will be set automatically on your campaigns based on your CPA. Some conversions may cost more than the others to even out and align with your acquisition costs. You can learn more about Target CPA bidding here,

This one could be the most surprising one, because it is based on maths. GoogleAds will set your bids to maximize conversion value based on the return you want from your ad spend. When entering your goal into GoogleAds, you have to enter the target value. You have to calculate it. If you need a little hint, modify your columns for keywords on a recent campaign with Conv. value/cost metrics. Then use the number from your top performing campaign as your Target ROAS. You can learn more about Target ROAS bidding here.

This could be the easiest strategy offered. You only have to set the maximum daily budget, which will Google use for automatically running your bidding, getting you the most conversions for your money. At the end of the campaign, check the return on investments to see if the maximizing of conversions led to profitable sales. More about Maximize Conversions you can find here.

This method adds several automated features to your manual CPC settings, giving you greater flexibility. Google can increase or decrease your bid on the likelihood of driving the sale. Bids will try to be averaged out at your max cost per click settings. If the search in too competitive, Google will lower your bid to cost less due to decreased chances of converting. You can see more about Manual CPC bidding here.

This automated strategy is based on your maximum daily budget. Google will attempt to acquire the most clicks possible with your daily budget and drive traffic on your webpage. This could be a good solution for when your budget is too tight. More about biddiing strategy Maximize clicks you find here.

This is one of the default and most time-consuming strategies, for it gives you total control over your bids. Because of its complexity, it is not recommended for Google Ads newbies. You will be setting bids for different groups or placements, adjusting it accordingly to the needs of specific campaigns. It can be combined with ECPC (analyzed later), which will allow you control budgets and allow Google to adjust bids based on the likelihood of converting at the same time. You can find more about Manual CPC here.

Choosing this method, you will simply allow Google to automatically adjust the bids to always show your ads either on the top of first page of Google results or anywhere on the first page of Google. You can read more about strategy Target Search Page Location here.

Optimal strategy for competitor targeting and brand awareness raising on Google Ads, allowing you to outrank a specific website or competitor. When there are both of the ads displaying, Google will increase your bids to outrank the others. The settings are simple. Firstly, set the domain to outrank. Then the percentage of times you want to bid to rank on top of them. Be careful. The higher the percentage, the more you may pay for click. More about strategy Target Outranking Share you can find here.

Using this strategy, you pay for impressions (times your ads are shown). You pay for impressions you receive on Google Display Network (and also on Youtube).