Conversion rate

What does conversion rate mean?

Conversion rate is the percentage of site visitors who successfully complete a purchase. This means how many of the 100 site visitors performed the requested conversion. The conversion rate allows us to track the success of the e-shop based on how many visitors to the site in the e-shop bought or performed the conversion. This data is tracked, for example, using Google Analytics.

Conversion rate

How do you get a higher conversion rate?

Here are some tips to help you increase your e-commerce sales. It will not change the number of products in the e-shop, nor increase your set marketing budget. Your website must be attractive, interesting and, above all, clear for the customer.

The customer must be able to find what he is looking for in the shortest possible time, otherwise he can leave the website quickly. It is very important that your e-shop is able to turn a regular site visitor into a customer. Ideally a loyal and regular shopper.

Our 5 tips to increase your conversion rate

1. Add CTA buttons and online support

Add CTA buttons and online support that should be able to respond to site visitors 24/7. The problem arises when a visitor on the web is disoriented, unable to find what he is looking for, or has questions that no one can answer. For these cases, online chat or at least CTA buttons referring to a telephone or email contact should be available. A visitor who is not paid attention and remains ignored leaves the e-shop almost immediately. We recommend running Livechat only if you can respond.

2. Specify information about your products

Specify information about your products and pay attention to their nice presentation, which will flatter the eye of the site visitor. Write a unique description for each product that will captivate and provide all the necessary information. Explain the transport and payment conditions in detail, do not forget to provide the customer with information about the possibility of a complaint. If you sell products that are more difficult to use, add video tutorials or at least pictorial tutorials.
Conversion rate_tips

3. Implement a remarketing strategy

Implement a remarketing strategy that targets site visitors who have previously viewed one of your products or performed any other microconversion. These visitors should be given special attention and reminded of the products they have viewed. This increases the chance of returning to your site even with a previously deferred purchase.

4. Post product reviews on your e-shop

Post product reviews on your e-shop that are best added directly below the product the customer is viewing. You can also publish reviews and real experiences of your customers in a separate category, but make sure that it is visible to the website visitor. Good experience will help convince the consumer to buy the product and it will speed up his decision-making process.

5. Increase traffic to your site

Increase traffic to your site by writing a blog. However, make sure that the topics are related to the products you offer. Thanks to interesting articles that will attract visitors, you will keep their attention for longer time and after reading you should motivate them to buy the product you mention in the article. This content is easily distributed on social networks. It is the company’s communication on social networks that builds social trust in its customers and can convince them that you are the right choice for them.

About the Author:

Janka Kucharová
Account Manager for BlueWinston. I take care of our clients and help them create and optimize campaigns. I enjoy writing blogs on topics in the field of PPC advertising and preparing a case studies with interesting results that we achieved through BlueWinston.