Conversions in BlueWinston

You have two options how to count conversions in BlueWinston PPC tool.

When you choose Classic Google Ads conversion, the BlueWinston tool will take the number of conversions from your Google Ads account, column Conversions.

When you choose Advanced BlueWinston conversion calculation, the number of conversion in BlueWinston and in your Google Ads account can be slightly different. It is because BlueWinston in this case counts also with Assisted conversions.

We know, that nowadays an increasing number of clicks lead not to direct Conversions, but to Assisted conversions. Only rarely a user click on Ad and buys something immediately. Usually, the user comes back another day or another hour.

Such kind of clicks is called assisted Clicks. BlueWinston gives them a big value because with their help your campaigns can be truly successful. This way you can count more precisely conversions that come from BlueWinston campaigns.

This formula counts with the last click attribution model, which is still used very often in Google Ads accounts. When you are using any other, more sophisticated attribution model, you should choose “Classic Google Ads conversions”.