CoS
This acronym stands for Turnover Cost, which is the amount you had to invest in advertising compared to the turnover you received from it.
What can we find out from CoS?
The importance of CoS consists in the fact that based on the calculation of CoS, we can say whether our marketing activities are successful and profitable. Simply put, it is an important indicator for measuring the performance of PPC campaigns.
What can we find out from CoS?
The importance of CoS consists in the fact that based on the calculation of CoS, we can say whether our marketing activities are successful and profitable. Simply put, it is an important indicator for measuring the performance of PPC campaigns.
How do we calculate CoS?
The simple formula CoS = Costs / Revenues * 100 is used to calculate the CoS
When do you know that your CoS is appropriate?
It is effective to think about your company and all marketing activities that take place in it, then calculate the value of CoS. If your CoS is around 25% at a margin of around 30-50%, you can say that your CoS has really good results.
And what about the real use?
To get started, make sure you set the appropriate and suitable CoS threshold and set that for all of your marketing channels.
Over time, just optimize and track the results, use them to evaluate the success of your PPC campaigns. Finally, place your invested budget where it’s useful for you.
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