CPC
What does CPC actually mean? From eng. Cost per click.
What does the advertiser actually pay for?
This acronym is often confused with traditional PPC – or pay per click. The basic difference is that CPC is the price per click itself, and PPC is the overall system for this type of advertising.
Using CPC in practice
This shortcut is used by advertising systems to determine how much an advertiser will pay per click. It can be either a fixed amount or the price can be set automatically. If the price is set automatically, we speak of an auction – the value of the price according to how much interest there is in the word. Other options that ad systems allow include a “maximize CPC” strategy.
In this strategy, it is actually the price you are willing to offer for bringing one customer to your site. For real CPC, it’s usually lower, especially if you have a good clickthrough rate with your advertisers.
What affects PPC?
Ad Rank
This is actually the value that determines the exact position of the ad relative to other ads. It’s very important what you offer on your site or how good your content is.
Quality Score
This term refers to how Google Ads rates your ad. It is based primarily on the relevance of the clickthrough rate (CTR) keywords and the quality of the page. The most important thing is the right choice of keywords and the effectiveness of the landing page.
Maximum bid
The exact price you’re willing to spend on a customer buying on your site by clicking on your ad. Actual CPC may be lower than your maximum bid, but you must have a maximum bid set in order to reach your prospects.
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