What does CPC actually mean? From eng. Cost per click.
This acronym is often confused with traditional PPC – or pay per click. The basic difference is that CPC is the price per click itself, and PPC is the overall system for this type of advertising.
Using CPC in practice
This shortcut is used by advertising systems to determine how much an advertiser will pay per click. It can be either a fixed amount or the price can be set automatically. If the price is set automatically, we speak of an auction – the value of the price according to how much interest there is in the word. Other options that ad systems allow include a “maximize CPC” strategy.
In this strategy, it is actually the price you are willing to offer for bringing one customer to your site. For real CPC, it’s usually lower, especially if you have a good clickthrough rate with your advertisers.