Dynamic Search Ads for Products

Dynamic Search Ads (DSA) are one of the easiest ways to find customers searching on Google for precisely what you are offering. This type of ad is for advertisers that have a well-developed website or a large inventory of products. DSA campaigns use your website content to target your ads and can help you with filling the gaps of your keyword-based campaigns.

DSA are one of the best automations that Google offers. Headlines and landing pages are generated automatically using content from your website, which can keep your ads relevant and saves your time. The only thing you need to do is to add a creative description.

Without DSA, you can miss relevant searches, experience delays getting ads written for new products and get out of sync with the new products that you are offering on your website.

When not to use Dynamic Search Ads?

DSA campaigns sound like a really great opportunity for your business, but they have some rules too.

  • DSA are not good for your business if your website changes daily.
  • If you are selling pharmaceutical, gamgling or adult products, they won’t work.
  • DSA works best with well-optimized web pages. They don’t work well with websites that are in a format that Google Ads can’t do this for (mostly flash content or images, sites where you need to sign in, etc.)
  • Your e-shop domain must work with http:// at the beginning. If you only have https://, they won’t work.

What are the benefits of Dynamic Search Ads?

Save time

With DSA you do not need to map your keywords, bids, and ad text to each product you want to advertise.

Full control of your ads

You can show ads based on your website, or specific categories, also you can prevent your ads from showing for products that you have currently out-of-stock.

Get additional traffic to your website

You will target even more keywords so you can gain additional traffic and sales.

Show relevant ads

Your ads are always up to date which means you are advertising for products that are actual and they are not out-of-stock.

Display URLs based on your final URL domain

When a customer find for a product you are offering, Google Ads will automatically generate an ad with a clear headline so customers can buy instantly what they are looking for.

How to create Dynamic Search Ads?

You can easily create them in your Google Ads account. We are recommending you to use our tool where you can create them even easier and optimize them daily. Learn more about DSA campaigns in BlueWinston.

About the Author:

Consultant for online business and marketing. Holder of every Google Ads certification. Account manager for BlueWinston and Shopping in EU. CSS Hero. Gamer.