Increase your revenue

In this article we will talk about how to increase your revenue in Google Ads. If you are advertising on the Google network and you want to improve your revenue, you are in the right place.

Google Ads is currently the best tool you can use to start advertising. It helps you to achieve results in terms of their return on investment (ROI).

Define your objectives

If you want to increase your profits we recommend you to start with the definition of your objectives. You can create multiple product categories and the offers which you want to focus on – these are the ones you should invest in.

The strategy is to select the areas which are most likely to yield a positive ROI.

Select the best keywords

Selecting the best keywords may be the hardest part. You want to cover all effective keywords so your ads will appear to the right people, who will make conversion.

How to select the best keywords?

  • Create a list of keywords that you associate with your product offer.
  • Choose precise keywords to target a specific group of people.
  • Select broad keywords to reach a wider group of people.
  • Create groups for similar keywords.
  • Use our tool BlueWinston that can generate your keywords automatically based on your product XML feed.

Optimise your website

Make sure that your website is in really good shape. If you do not have a UI (user interface) friendly website, potential customers will leave immediately. Also make sure that your destination pages are consistent with ad content and keywords.

Create creative ads

If you want to be different from your competition, you need to create creative ads that are different from others. Do not forget to include keywords in the title of your ad, use Google Ads extensions like location, phone number or reviews.

One of the best things you can do is to insert a call-to-action like “discover”, “save” or “sale”. Ads with these words have a lot more clicks.

Set your ads to be active at the right time and at the right place

With Google Ads you can set your ads really in detail. You can set ads to display in specific geographic locations and at specific times. For example, if you are selling electronics and you do not have any sales from 1 AM to 4 AM, you can simply turn them off at that time, so you will save at least some of your money.

We recommend you to run your ads without any restrictions at least for 30 days so you can compare the results.

Do not be afraid to think of adopting seasonal budgets and strategies. Your company can really benefit for example from Christmas sales or black Friday.

We recommend you to run your ads without any restrictions at least for 30 days so you can compare the results.

Do not be afraid to think of adopting seasonal budgets and strategies. Your company can really benefit for example from Christmas sales or black Friday.

Calculate your ROI (return on investment)

One of the best things about Google Ads is that you can calculate the return on each euro invested in a campaign. A positive ROI gives you motivation and dedication to invest even more because you are really making money.

By studying the results of your campaigns you can get a preview on how your ads are performing, what errors to fix or where to invest more.

Use the combination of Google Shopping and Text Ads

If you are using only Shopping or only Text Ads, you may miss the opportunity to combine them. With our tool BlueWinston, you can create both types of ads for the same product or product group campaigns.

The combination of Smart Shopping Ads and Product Text Ads can increase your conversion rate by 90%.

Read more about them on our page.

Summarize

If you want to improve your ROI or increase your sales, you need to do a lot of things. Once you get it done you will see how the results can improve. Create the best keywords, use a combination of Shopping and Text Ads and do not forget to calculate your ROI. We wish you luck with your advertising.

About the Author:

Marek Fule
Consultant for online business and marketing. Holder of every Google Ads certification. Account manager for BlueWinston and Shopping in EU. CSS Hero. Gamer.