Increase your revenue

In this article we will talk about how to increase your revenue in Google Ads. If you are advertising on the Google network and you want to improve your revenue, you are in the right place.

If you want to increase your profits we recommend you to start with the definition of your objectives. You can create multiple product categories and the offers which you want to focus on – these are the ones you should invest in.

Selecting the best keywords may be the hardest part. You want to cover all effective keywords so your ads will appear to the right people, who will make conversion.

Make sure that your website is in really good shape. If you do not have a UI (user interface) friendly website, potential customers will leave immediately. Also make sure that your destination pages are consistent with ad content and keywords.

If you want to be different from your competition, you need to create creative ads that are different from others. Do not forget to include keywords in the title of your ad, use Google Ads extensions like location, phone number or reviews.

One of the best things you can do is to insert a call-to-action like “discover”, “save” or “sale”. Ads with these words have a lot more clicks.

With Google Ads you can set your ads really in detail. You can set ads to display in specific geographic locations and at specific times. For example, if you are selling electronics and you do not have any sales from 1 AM to 4 AM, you can simply turn them off at that time, so you will save at least some of your money.

We recommend you to run your ads without any restrictions at least for 30 days so you can compare the results.

Do not be afraid to think of adopting seasonal budgets and strategies. Your company can really benefit for example from Christmas sales or black Friday.

Do not be afraid to think of adopting seasonal budgets and strategies. Your company can really benefit for example from Christmas sales or black Friday.

One of the best things about Google Ads is that you can calculate the return on each euro invested in a campaign. A positive ROI gives you motivation and dedication to invest even more because you are really making money.

By studying the results of your campaigns you can get a preview on how your ads are performing, what errors to fix or where to invest more.

If you are using only Shopping or only Text Ads, you may miss the opportunity to combine them. With our tool BlueWinston, you can create both types of ads for the same product or product group campaigns.

Read more about them on our page.

If you want to improve your ROI or increase your sales, you need to do a lot of things. Once you get it done you will see how the results can improve. Create the best keywords, use a combination of Shopping and Text Ads and do not forget to calculate your ROI. We wish you luck with your advertising.