Unlike paid search results, which are filled in through the auction system, organic search results are based on the relevance of the user’s search query, the link and authority of the domain, and other organic ranking factors.
In general, people trust search engines, as evidenced by statements like “just google it” etc. Organic search also has its gray areas. However, for the most part, organic search is driven by SEO. The better you use competing keywords, the better organic results you will get.
Websites that regularly create search-optimized content are seeing a steady increase in traffic from organic search and better ranking in search results.
Organic traffic is generally considered to be the most valuable source of traffic for several reasons:
- Google is very specific about its ranking, and the placement of a keyword in the top five results indicates that your content is of high quality.
- It is difficult and time consuming to move up the ladder, but if you get there, you will be able to take advantage of it for a long time.
- Google first page results (top 10) receive a 92% discount on all Google search traffic. On the other hand, traffic decreases by 95%.
Increasing organic traffic and getting the best ratings requires time, perseverance and more effort than in the past – but it’s worth it. Consider the following:
- 57% of marketers say that SEO has the greatest impact on generating potential customers
- Potential organic customers have an average closure rate of only 14.6%
- The biggest spenders use organic searching the most
- There are more than 10.3 billion Google searches each month, with 78% of Internet users researching products and services online
There are several factors that can affect your rating:
- Structure of internal and external links
- Backlink structure
- Technical factors (URL length, loading time)
- Quality and structure of content
- Enhancements through media such as videos and pictures
- Mobile optimization
- Https encryption
To make sure your website is alright, there are several tools to help you get in the right direction. No tool will ever tell you what to do, but you will be a little bit smarter.
SEO optimization tools
There are several tools on the market and each of them has its pros and cons. Let’s talk about some of them.
The first one is Google Search Console. This one can’t miss at any SEO specialist or even website owner. It’s a free tool from Google. It will help you with technical factors and notify you if there are any issues. Google provides short courses about Search Console so hopefully you will not get lost.
Another one is Screaming Frog. This one is for website crawling. Each search engine has bots that crawl every accessible website. This way you can get to Google. To find out if your websites have any mistakes, for example notoriously famous 404, if any picture is way too big or if any link is invalid, Screaming Frog will find out.
The last alternative we offer is Marketing Miner. It works similar to Screaming Frog, but analysis works on a server and doesn’t burden your computer. Besides crawling, it can help you with keyword analysis, their acquisition and much more if you decide to step into the SEO waters.
Organic search marketing will help you increase traffic to your website. You can turn this valuable traffic into potential customers and revenue for your business.
If you are going to expand your business, organic search marketing will help you achieve this goal.