More precisely, these are paid image ads that serve to engage a potential customer. According to general statistics, PLA ads have 22% more clicks than regular text ads.
PLA ads allow you to see what a product looks like, its price, and the name of the store that sells that product.
After clicking on the image, the user is redirected to the seller’s page where he can find out more information about the product.
What’s the difference between PLA and PPC?
As mentioned, PLAs contain images in search. More commonly, we see text ads that appear on almost every search engine. PLAs require the use of a data feed, which is a list of products with attributes that you sell. PPC, ie text ads, do not need any product feed.