PNO

This acronym stands for Turnover Cost, which is the amount you had to invest in advertising compared to the turnover you received from it.

What can we find out from PNO?

The importance of PNO consists in the fact that based on the calculation of PNO, we can say whether our marketing activities are successful and profitable. Simply put, it is an important indicator for measuring the performance of PPC campaigns.

pno_výpočet

What can we find out from PNO?

The importance of PNO consists in the fact that based on the calculation of PNO, we can say whether our marketing activities are successful and profitable. Simply put, it is an important indicator for measuring the performance of PPC campaigns.

How do we calculate PNO?

The simple formula PNO = Costs / Revenues * 100 is used to calculate the PNO

When do you know that your PNO is appropriate?

It is effective to think about your company and all marketing activities that take place in it, then calculate the value of PNO. If your PNO is around 25% at a margin of around 30-50%, you can say that your PNO has really good results.

pno

And what about the real use?

To get started, make sure you set the appropriate and suitable PNO threshold and set that for all of your marketing channels.
Over time, just optimize and track the results, use them to evaluate the success of your PPC campaigns. Finally, place your invested budget where it’s useful for you.

About the Author:

Valentína Čierna
Account manager for BlueWinston. Love to look for new trends in digital marketing | Love post daily #instasotries to company Instagram or my own at worktime. My quote :''I hate Mondays, so wish you nice Tuesday.''