• What is PPC?
  • What does it have to do with your business?
  • What are the advantages of PPC?

Perhaps you have been asking yourself the same questions when you heard of PPC for the first time. Here are the answers!

What is PPC? Basic definition

PPC stands for pay-per-click and it is a usual strategy of online advertising and driving traffic to your webpage. Your ad displays when matching the term user is searching for. When the ad is clicked by the potential customer, advertiser pays a publisher for this click.

Publishers are the platforms where you want to display your ad. The most important for us is Google Ads (formerly Google AdWords). The advertiser is not paying for the ad being displayed. You only pay for the results – acquiring new visitors to your page through the ad.

What are the benefits of PPC?

PPC has several advantages. Most of all, you are charged only when the ad is used (by click).

Also, it stands out for its:

  • higher efficiency
  • great targeting
  • good measurability of the results
  • flexibility

It is considered the most efficient type of advertising. In our case – Product campaigns which are targeting very specific audience, potential buyers of your products from e-shop.

How does it work?

The PPC ads are usually short text ads, precisely formulated so that they show up when a user is searching for your product. The role of keywords is very important. The base for PPC is a bidding system – who offers higher cost per click, gets better positioning. However, it is not only the price which determinates the position of your ad. The quality of content matters as well. When your ad is engaging enough, you can bid lower prices for the click.

PPC ads are great tool to acquire new visitors to your webpage. However, they do require a lot of attention and precise settings, so that your ad displays in the right times at the right places.

PPC is financially flexible as well. You can change the bids depending on your budget or results. Also, you can stop it anytime without losing any money.

About the Author:

Account Manager and copywriter at CSS Shopping in EU, responsible for customer care and support. During my work time, I enjoy writing articles and blog posts in the field of marketing. I study marketing communication at the university. My biggest passion is sport so all of my free time I spend in a gym or on the ice ring.