Price extensions

What are the price extensions?

They are a great tool to add more value to your search network ads. Their job is to give your ads a bigger showcase for your services and products. It is doing this by linking potential customers directly to what they are researching on your site.

Price extensions always show below your text ads both on desktop PC and mobiles. They give you more space to inform people about what your business offers them. You can notice them as a set of up to 8 cards that customers may view to be able to see various options and prices.

What does the price extensions do?

We can set a few examples of the job of price extensions:

  • Surface your offerings – they showcase your business offerings in an interactive and intuitive format that customers can scroll through.
  • Make shortcuts to conversions – as soon as customers click on a specific product on your price menu, they will be automatically redirected to your web page.

  • Increase your impact – You won’t need to create new ads or edit your old ones. Maximize your impact with minimal work.

Using price extensions

Working with price extensions is a no brainer. They update easily by changing your item names and descriptions. This way you can keep them up to date and you can even edit your price extensions without having to reset the performance statistics. They are flexible and really customizable so that you can add price extension to campaigns, groups depending on ads you want them to show.

How does the billing work?

We can safely say that cost per click on a price extension is the same as the cost per click on your display URL. While price extensions on desktop PCs are charged when a customer clicks on any of them, on mobile devices, they expand into a carousel and are not charged.

Price extension specs

  • Header (25 character limit each) – Text will be located above your price.

  • Description (25 character limit each) – Text will be located below your price.

  • Price qualifiers – Used if your prices are flexible for example from 5€ to 55€.

  • Price

  • Final URL – Your webpage link.

How do price extensions perform?

Like all Google extensions, the price extension is here to increase your click-through rate. CTR is not the only thing you gain with a price extension. It can also improve your ad’s relevancy and quality score.

Price extensions requirements

Here we can show you what is not allowed when using price extensions.

Header and description requirements

Header and description requirements

URL requirements

URL requirements

Brand requirements

Brand requirements

Event requirements

Event requirements

Location requirements

location

Neighborhood requirements

Neighborhood requirement

Product category requirements

Product category requirements

Product tier requirements

Product tier requirements

Service requirements

Service requirements

Service category requirements

Service category requirements

Service tier requirements

Product tier requirements

Related policies and common disapprovals

It is crucial to check the Google Ads policies before you use price extension because they are associated with disapprovals. You need to be really careful with this tool since it can lead to your account suspension, disabled remarketing lists, and compliance review. To help you with this you can follow the next steps:

  • Unclear relevance – All information you use should be relevant to what you are advertising.

  • Editorial – This is the default requirement for clarity, spelling, and use of capitalization and symbols in your ads.

  • Unavailable offers – Your products should always be prices accurately and easily found at the ad’s destination.

  • Trademarks – Google tends to remove ads in response to trademark owner complaints. You as an advertiser are responsible for correct trademark use in your ad text, assets, and business information.

About the Author:

Darko Ďurica
I think about myself that I am a great salesman. I offer people what they need. A also like to learn everything new and write articles about digital marketing. I am a big lover of high-quality food, falafel and beer.