Product feed specification

Shopping channels have product feed specifications that indicate what structure they should have. These specifications help the shopping channels better serve their users by comparing the products they are looking for.

What are the shopping channels?

Marketplaces – for example, Amazon or eBay
Social media sites – for example, Facebook
Price comparison sites – for example, Google Shopping

These channels use your product feed and must contain certain data for this.

What data must the product feed contain?

You can have more data in the product feed. Some are necessary and some are voluntary. In this article, we’ll look at what data your product feed should contain.

  • ID
  • Product title
  • Product description
  • Link
  • Image link
  • Availability
  • Product category
  • Product’s brand
  • GTIN
  • Shipping

Other voluntary data can only be linked to specific products such as age group, color, gender and size (for clothing, footwear).

If your product feed contains all of the above, you can use it in either Google ads or product price comparators to increase your sales.

About the Author:

Marek Fule
Consultant for online business and marketing. Holder of every Google Ads certification. Account manager for BlueWinston and Shopping in EU. CSS Hero. Gamer.